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  • About Us
    • Events
    • How we work
    • Our Google Cloud Partner Specializations
    • Information Security ISO/IEC 27001
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  • Services
    • AI & Machine Learning
    • Business Intelligence & Reporting
    • Cloud Security
    • Data Integration & Engineering
    • Managed Services
    • Workshops
  • Solutions
    • Enterprise Data Platform
    • Customer Data Platform
    • InsightOS
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Insights

Semantic Layer, Your Foundation for Reliable Business Intelligence

Apr 23, 2025 2:32:56 PM

AI-Ready Data Is Great, But Your Conversational AI Still Needs Learning

Apr 14, 2025 9:45:08 AM

How to Set Up Your Conversational AI Agent

Apr 10, 2025 9:25:21 AM

Is Conversational AI the New Dashboard?

Apr 9, 2025 1:07:20 PM

Cyber Security Assessment: Protecting More Than Just Data

Feb 14, 2025 2:52:29 PM

Identity Resolution: Driving Personalization in a Privacy-First World

Feb 12, 2025 3:12:27 PM

How to Create the Best Customer Retention Strategy

Jan 30, 2025 4:00:11 PM

60% More Security Attacks. Is Google SecOps The Answer?

Jan 28, 2025 1:37:28 PM

How to Build an Effective Churn Prediction Model

Jan 16, 2025 12:46:49 PM

Crystalloids 2024: A Year of Growth and Innovation

Dec 12, 2024 9:57:03 AM

Integrating Apigee With DevOps: Best Practices for API Management

Nov 28, 2024 11:01:14 AM

How To Build Scalable, Resilient API Architectures with Apigee

Nov 25, 2024 2:30:54 PM

How to Estimate Headless CDP Development Time

Nov 18, 2024 4:44:25 PM

5 useful tips for creating your user stories

Nov 11, 2024 2:54:13 PM

User story mapping - The Secret to Keeping Big Projects on Track

Nov 11, 2024 2:17:07 PM

Data lake vs Data Warehouse: A Modern, Unified Approach

Oct 22, 2024 1:21:19 PM

InsightOS Meets Flutter: Improving User Experience & Moving to Mobile

Oct 15, 2024 9:44:54 AM

How to Get a Customer 360 Without a Traditional CDP?

Sep 17, 2024 11:19:49 AM

Our Interns: Learning, Growing, and Making an Impact

Aug 20, 2024 12:20:45 PM

API Integration Platform: Does Your Business Really Need One?

Jul 29, 2024 1:47:38 PM

How To Optimize Every Interaction With Next Best Action And CDP

Jul 23, 2024 11:40:49 AM

6 Powerful Google Application Integration Use Cases

Jul 10, 2024 4:02:51 PM

Zero-Party Data: Building Loyalty in the Age of Privacy

Jul 10, 2024 11:21:47 AM

How to create a Custom Connector in Google Application Integration

Jun 17, 2024 12:09:33 PM

How Sijthoff Media Has Become Data-Driven: An IT Perspective

Jun 10, 2024 2:00:42 PM

5 Ways To Turn Application Integration Challenges into Opportunities

May 15, 2024 11:29:07 AM

Crystalloids Goes Over the Edge for Make-A-Wish Foundation

Apr 22, 2024 3:59:34 PM

What is Google Cloud Application Integration? All you need to know.

Apr 15, 2024 3:02:28 PM

BigQuery Pricing Mastery: How to Save Up To 70% of Costs

Apr 15, 2024 2:01:13 PM

Meet Jeanne-Marie, Our New Sales Executive

Apr 15, 2024 11:44:50 AM

Reward Smarter: Unlock CloudLoyalty Program by Crystalloids

Mar 19, 2024 4:34:43 PM

Expert Advice: When Does Your Company Need A CDP?

Mar 7, 2024 9:58:34 AM

Exploring Business Intelligence: Looker vs Tableau vs PowerBI

Feb 19, 2024 12:56:12 PM

Google Bard Becomes Gemini: A New Identity for the Chatbot

Feb 12, 2024 1:13:02 PM

Value Based Bidding: The Secret to Smarter, More Profitable Ads

Jan 29, 2024 10:53:49 AM

Google Gemini: Setting a New Standard in AI Innovation

Jan 22, 2024 1:37:16 PM

AI and Beyond: Crystalloids' Roadmap for 2024

Jan 16, 2024 9:30:56 AM

Data Mesh vs Data Fabric? How to make the Decision for Your Data Strategy

Jan 8, 2024 2:28:59 PM

How to Navigate the Challenges of AI Implementation in Finance

Dec 5, 2023 10:26:54 AM

Transforming Financial Services with Generative AI: Solutions You Need to Know

Nov 22, 2023 8:30:00 AM

How to activate first party data for advertising

Nov 21, 2023 10:30:02 AM

Innovative And Practical Generative AI Use Cases In Finance

Nov 13, 2023 1:54:51 PM

Customer Data Management (CDM): 10 Essential Ways To Stay Competitive

Nov 13, 2023 9:40:41 AM

Marketing Analytics Engineer Nora: Crafting Data Science with Passion

Oct 30, 2023 1:04:33 PM

Meet Gintare - Your Marketing Analytics Expert!

Oct 25, 2023 10:43:36 AM

7 Innovative Use Cases for Generative AI in Retail

Oct 16, 2023 11:06:02 AM

Overcoming Challenges in Customizing Google Analytics Reports

Oct 9, 2023 2:28:06 PM

CDP vs CRM vs DMP: Unveiling the Differences and Benefits

Sep 17, 2023 11:36:00 AM

How to Build a Single Customer View That Will Transform Your Marketing

Sep 14, 2023 12:12:29 PM

From Data Chaos to Clarity: Looker and Crystalloids in Action

Sep 8, 2023 9:18:00 AM

DuetAI in Looker: Reimagining Business Intelligence

Sep 7, 2023 8:52:18 AM

SAP and Google Cloud: Shaping Open Data and AI for Enterprises

Jun 20, 2023 1:14:11 PM

Salesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM

Jun 15, 2023 10:33:00 AM

Ensuring Information Security: Crystalloids passes ISO 27001 Audit

May 23, 2023 9:24:53 AM

Trends in Business Intelligence You Can’t Miss

May 16, 2023 1:51:01 PM

Unlock Your Customer Data: CDP Seminar with Google Cloud

Apr 18, 2023 3:05:45 PM

Packaged vs Headless CDP: Choosing the Best Fit

Mar 15, 2023 9:45:47 AM

RFM Modelling: The Secret to Personalized Customer Engagement

Jan 17, 2023 5:53:01 PM

Bridging the Technical with the Creative

Jan 17, 2023 5:41:42 PM

Maximize Insights and Growth with a Data Strategy Workshop

Jan 17, 2023 5:40:20 PM

Google Cloud CDP: The Complete Guide to Customer Data Platform

Jan 17, 2023 5:38:28 PM

Data Clouds: Why CDP Investment Will Continue to Grow

Dec 13, 2022 6:58:17 PM

A Return from RITUALS: New Hire has Corporate Skills Up His Sleeve

Dec 13, 2022 6:37:41 PM

Group or Delete: Hashing Product Image Duplicates

Dec 13, 2022 6:26:23 PM

Protecting Security & Assuring Quality with Data Governance

Nov 14, 2022 5:45:45 PM

CDP's and Your Consumer Experience

Nov 14, 2022 5:04:44 PM

DDMA 16th Annual Customer Data Award

Nov 14, 2022 5:03:59 PM

Looker Here: Business Intelligence & New Hire

Nov 14, 2022 5:03:18 PM

Data Cloud Announcements at Google Next ‘22

Nov 14, 2022 5:02:28 PM

Helping Rituals connect Digital, IT, & Marketing

Oct 11, 2022 3:14:46 PM

Client Safety: Information Security Management & ISO27001

Oct 11, 2022 3:10:26 PM

How Tinyclues and Google Cloud deliver CDP capabilities marketers need

Oct 11, 2022 3:09:02 PM

Get Ahead with Google Recommendations AI

Jul 26, 2022 4:17:01 PM

Six tips to pass your Google Cloud Architect exam

May 24, 2022 1:29:48 PM

What is MLOps and why is it important?

May 17, 2022 10:11:19 AM

Google Cloud Data Summit 2022

Apr 12, 2022 3:56:29 PM

How to create a customer data model?

Apr 1, 2022 12:16:09 PM

Making your life as a marketer easier with MarketingOps

Mar 25, 2022 9:15:19 AM

How do you achieve the best results with MarketingOps?

Mar 25, 2022 8:55:45 AM

The design of MarketingOps teams

Mar 25, 2022 8:54:48 AM

Become a data-driven organisation with DataOps

Mar 18, 2022 1:42:16 PM

5 Tips to Pass the Google Cloud Professional Data Engineer Certification exam

Mar 4, 2022 7:03:06 AM

Benefits of a Customer Data Platform (CDP)

Feb 4, 2022 10:46:38 AM

Master first-party data for omni-channel excellence

Feb 4, 2022 10:13:55 AM

3 Best Practices: Designing CDP Architectures on Google Cloud

Feb 4, 2022 10:13:48 AM

Data Storage Solutions on Google Cloud

Jan 17, 2022 10:18:58 AM

Segmenting and activating audiences using AI in a Customer Data Platform

Jan 11, 2022 8:47:34 PM

Have you ever heard about a gift voucher with a twist?

Jan 11, 2022 7:30:23 PM

Crystalloids achieves the Google Marketing Analytics Specialization - AGAIN

Jan 5, 2022 3:01:30 PM

Ronnie Bathoorn, the king of the keyboards

Jan 3, 2022 12:57:56 PM

Data Mesh: When To Adopt, What It Offers, And How To Implement It

Dec 22, 2021 1:08:02 PM

Crystalloids' new office in Utrecht

Dec 7, 2021 1:58:42 PM

Data Lakes: what are they and how to use them?

Dec 7, 2021 1:50:02 PM

Data Driven transformation at FD Media Group

Dec 7, 2021 12:01:33 PM

Our New Hire: Meliska

Dec 1, 2021 4:20:06 PM

Innovating on Google Cloud: Introducing Ibrahim Atli

Nov 16, 2021 4:17:25 PM

How Diversity Boosts Teamwork And Collaboration At Crystalloids

Nov 16, 2021 4:16:32 PM

Google Cloud Premier Partner Status

Nov 16, 2021 4:15:20 PM

What is Data Vault Modelling? (and When to Use It)

Nov 16, 2021 4:13:48 PM

Crystalloids relocating to new office downtown Amsterdam

Oct 11, 2021 2:52:37 PM

Going from use case to customer data platform in 9 steps

Oct 11, 2021 1:20:05 PM

How a SCRUM team builds a customer data platform

Sep 14, 2021 3:45:00 PM

The Customer Data Platform Revolution is in the Public Cloud

Sep 14, 2021 3:32:29 PM

Should I bring my data and analytics to Salesforce? 7 Considerations.

Aug 25, 2021 1:53:20 PM

How to build a Data Warehouse and Data Lake in one platform

Aug 24, 2021 10:51:04 AM

Seven Partner Expertises on Google Cloud

Aug 17, 2021 11:56:07 AM

A modern platform and a SCRUM Agile team to deliver Embedded BI - blog 2

Jul 13, 2021 3:35:19 PM

Google Cloud Dataprep: Speeding up data wrangling

Jul 13, 2021 3:34:44 PM

What is Embedded BI and what it will bring

Jul 13, 2021 3:26:44 PM

How to generate new revenue streams with data insights for customers and partners?

Jul 13, 2021 3:25:00 PM

Making Machine Learning easily available with SQL in BigQuery

May 20, 2021 9:56:03 AM

Tinyclues and Crystalloids partnership release

May 20, 2021 9:54:27 AM

How to Maximize ROI with Conversion Model in Marketing

Apr 8, 2021 1:10:52 PM

Introducing new hires Neva and Kevin

Apr 1, 2021 11:55:41 AM

A best practice for collecting and publishing data in Google Cloud Platform in 3 steps

Feb 17, 2021 11:23:38 AM

Passionate about photography, interview with developer Maarten van den Berg

Feb 17, 2021 11:18:55 AM

6 Reasons for using streaming data analytics

Jan 20, 2021 11:14:59 AM

The single constant factor is change: our 10 predictions for 2021

Dec 17, 2020 9:03:27 AM

Introducing new hires developer Martin and DevOps engineer Francesco

Oct 26, 2020 3:06:17 PM

Setting up of Customer Segmentation Models

Oct 26, 2020 2:07:25 PM

Getting more from your marketing analytics with Looker building block for GA 360

Sep 28, 2020 1:31:52 PM

Meet Lotte, marketing analytics engineer and Andrei, lead developer

Aug 24, 2020 3:11:49 PM

Quality assurance - How does it work?

Aug 3, 2020 9:30:00 AM

Quality Assurance - How data quality directly affects your business

Jul 24, 2020 1:15:42 PM

The process and best practices of maintenance in Google Cloud

Jul 10, 2020 4:04:50 PM

6 steps to save marketing costs by automating customer journeys

Jun 16, 2020 12:27:08 PM

Introducing two new members to the Crystalloids family

Mar 25, 2020 10:51:53 AM

ANWB personalization case nominated for the DDMA Customer Data Award

Mar 12, 2020 4:39:06 PM

5 reasons to adopt DevOps and accelerate software deployment

Feb 20, 2020 11:17:40 AM

Crystalloids Achieves the Marketing Analytics Partner Specialization

Jan 10, 2020 11:27:14 AM

Crystalloids: a look back on 2019

Dec 16, 2019 10:22:40 AM

How to turn data insights into actions using Google Cloud and Looker

Nov 28, 2019 3:36:20 PM

Computer vision: today and tomorrow

Nov 15, 2019 8:47:00 AM

Customer 360 In Action: How To Overcome Barriers To Unified Data

Nov 7, 2019 3:13:50 PM

How machine learning improves search engines

Oct 27, 2019 10:59:29 AM

Google Cloud Summit 2019 in Amsterdam was all about innovation

Oct 17, 2019 11:19:25 AM

Turn your Facebook commerce into a powerful data source

Sep 27, 2019 3:13:49 PM

Artificial intelligence dominated the Crystalloids Hackathon

Sep 5, 2019 1:32:56 PM

From analysis to actions in seconds with Looker's data platform

Sep 3, 2019 10:01:00 AM

4 things to know about GDPR after Brexit

Aug 26, 2019 10:17:46 AM

Working at Crystalloids: Our Computer Science Interns

Aug 12, 2019 2:03:34 PM

Meet Marc: Crystalloids Lead Software Developer (and the longest-serving employee)

Jul 15, 2019 9:25:14 AM

The impact of customer lifetime value on your ad spend

Jul 2, 2019 2:22:25 PM

Artificial Intelligence - Curse or Blessing?

Jul 1, 2019 10:14:00 AM

Looker joins Google Cloud and we are proud to be their partner

Jun 18, 2019 2:29:43 PM

How Google ensures the safety of your data

Jun 10, 2019 9:01:00 AM

3 reasons why your business should transfer to the cloud

Jun 5, 2019 11:26:00 AM

Google Cloud Platform (GCP) - The ultimate overview

Jun 4, 2019 10:00:00 AM

Google Cloud outage affected many services including Apple

Jun 3, 2019 3:41:11 PM

5 examples of how Google Cloud helps saving our planet

May 16, 2019 9:46:32 AM

Crystalloids and Google talked about advertising workflow automation

May 13, 2019 3:46:41 PM

NoSQL database explained

Apr 25, 2019 3:53:32 PM

Top 8 announcements from Google Cloud Next 2019

Apr 16, 2019 3:28:12 PM

Google uses artificial intelligence to transform the travel industry

Apr 5, 2019 2:30:01 PM

Best practices in data management to become customer-centric

Apr 2, 2019 1:44:53 PM

BigQuery sandbox lets you explore BQ for free

Mar 15, 2019 10:34:27 AM

What is data transformation and why it's vital to your analytics

Mar 1, 2019 11:59:42 AM

How cross-device tracking without customer data platform works

Feb 21, 2019 11:19:00 AM

Build machine learning models on BigQuery ML using SQL

Feb 14, 2019 3:40:22 PM

How a data-driven approach helps you improve customer experiences

Jan 25, 2019 1:18:18 PM

On BigQuery and machine learning workshop at Oogstonline

Jan 17, 2019 1:22:12 PM

How we helped our client identify 6 million users

Jan 4, 2019 3:47:38 PM

Crystalloids Innovations and Crystalloids announce a merger

Jan 1, 2019 9:00:00 AM

Create beautiful things with customer data at the DDMA Data Dag 2019

Dec 10, 2018 4:48:59 PM

How to choose the right storage solution on Google Cloud

Dec 4, 2018 4:38:08 PM

Unlocking Potential through Digital Transformation

Nov 12, 2018 2:45:29 PM

"To be a good software developer you need creativity."

Oct 5, 2018 1:25:20 PM

Now you can schedule queries directly in BigQuery

Sep 28, 2018 1:13:11 PM

Stop collecting, start analysing and become the king of data

Sep 18, 2018 11:01:01 AM

How artificial intelligence transforms marketing

Aug 31, 2018 2:24:07 PM

Why you should start using machine learning to grow your business

Aug 24, 2018 1:23:03 PM

Ok Google, praat met Rituals Moments

Aug 13, 2018 3:58:22 PM

Google Assistant is now available in Dutch

Jul 27, 2018 3:17:15 PM

These world-known companies chose Google Cloud Platform

Jul 13, 2018 8:22:26 AM

Grow your in-store sales using Google Local Inventory Ads

Jul 6, 2018 12:09:18 PM

Google Assistant can talk to your hairdresser. And it sounds natural.

May 17, 2018 8:55:37 AM

Face recognition is 99% accurate

May 14, 2018 3:35:21 PM

Tip: Google's Featured Snippets blog

Apr 23, 2018 3:09:53 PM

How will the growth of voice search effect your business

Apr 16, 2018 5:09:47 PM

BigQuery Transfer Service - Importing your data in seconds

Apr 9, 2018 1:26:32 PM

What's New in InsightOS - Show BigQuery Code

Apr 3, 2018 4:12:29 PM

What's New in InsightOS - Share a View, Table or Graph

Mar 30, 2018 1:18:39 PM

Are you are already meeting the GDPR requirements? Test it here!

Mar 19, 2018 2:50:13 PM

4 technology trends that are already shaping the future of the travel and tourism sector

Mar 19, 2018 12:48:07 PM

A matter of trust - Why we are afraid of self driving cars and why we shouldn't be.

Mar 12, 2018 12:50:39 PM

How can companies consume cloud services in a secure way?

Mar 4, 2018 5:46:01 PM

The rise of the smart home speakers - What can we expect?

Feb 13, 2018 11:53:09 AM

Google News - How to stay up to date with the Olympics in PyeongChang?

Feb 8, 2018 4:41:16 PM

CES 2018 - Google Assistant is everywhere

Jan 29, 2018 10:40:19 AM

Everything about the GDPR in the "De Grote Data Podcast Roadshow" (Dutch BNR Podcast)

Jan 23, 2018 2:04:45 PM

The 5 most interesting Machine Learning & AI articles of last month

Jan 4, 2018 3:29:01 PM

What a Google Cloud Platform client should know about GDPR

Nov 15, 2017 11:17:39 AM

Google Cloud Products in practice - BigQuery

Nov 2, 2017 12:18:39 PM

4 reasons why the Google Cloud is the most sustainable data storage option.

Oct 24, 2017 3:54:15 PM

Google Attribution 360 - Measure your whole marketing performance

Oct 18, 2017 11:21:35 AM

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Established in 2006, our goal is to streamline the business experience through informed decision-making. We design ready-to-use data applications and custom-crafted solutions that offer your company a competitive advantage.

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