Salesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM

Salesforce and Google Cloud have teamed up once again, forging an expanded partnership that's all about tapping into the incredible power of AI, data, and CRM. It's a collaboration that's set to empower businesses like never before.

Salesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM

The goal of this partnership is to help companies deliver highly personalized customer experiences, gain deeper insights into customer behavior, and optimize their marketing, sales, service, and commerce campaigns – all while keeping costs in check. 

This collaboration introduces some game-changing innovations in the realm of data and AI. Imagine real-time data sharing and advanced predictive and generative AI capabilities that let businesses leverage their data and custom AI models to accurately predict customer needs. 

One of the key highlights is the seamless integration of Salesforce Data Cloud with Google BigQuery and Google's Cortex framework. This integration allows companies to create unified customer profiles and deliver personalized experiences that will leave customers amazed. The best part? It eliminates the hassle of data replication and complex transformations, saving time and effort.

Salesforce Data Cloud also joins forces with Google Cloud's Vertex AI, enabling businesses to bring their own AI models into the mix. This means companies can deploy custom AI models across their Salesforce Customer 360 data, making predictions about customer behavior, churn likelihood, and more. The result? Powerful insights that drive better decision-making.

This partnership couldn't come at a better time. We all know that accessing and understanding complex data can be a real challenge. But with Salesforce's Data Cloud, Google BigQuery, and Vertex AI working together, businesses across industries can revolutionize their customer experiences, personalize interactions, and make data-driven decisions that propel their success.

We're thrilled to see the power of AI, data, and CRM come together in such a meaningful way. With Salesforce and Google Cloud leading the charge, the possibilities are endless.

And let's not forget what the leaders have to say about it:

"Salesforce and Google are at the forefront of harnessing the transformational power of AI and data. Together, we're empowering businesses to unlock their trusted data's full potential, operationalize AI insights, and deliver unparalleled personalized customer experiences. This partnership is a game-changer for our customers."
David Schmaier

Chief Product Officer, Salesforce

"Accelerating businesses' data-driven transformations is at the heart of Google Cloud and Salesforce's shared mission. This expanded partnership combines Salesforce's robust data cloud with Google Cloud's advanced analytics and AI capabilities, providing organizations with a powerful framework to extract more value and insights from their customer data."
Thomas Kurian

CEO, Google Cloud

The journey of Salesforce and Google Cloud together began in 2017, and they've been going strong ever since. Companies of all sizes and industries have already experienced the benefits of this partnership, using it to supercharge their marketing, deliver AI-powered customer experiences, and boost productivity.

The integration of Data Cloud and Google Vertex AI is set to enter pilot phase in mid-2023 and become generally available later in the year. The integration of Data Cloud and BigQuery will enter pilot phase by late 2023 and be generally available in early 2024. The Marketing Cloud and Google Analytics integration will be available later this year and compatible with GA4.


Crystalloids helps companies improve their customer experiences and build marketing technology. Founded in 2006 in the Netherlands, Crystalloids builds crystal-clear solutions that turn customer data into information and knowledge into wisdom. As a leading Google Cloud Partner, Crystalloids combines experience in software development, data science, and marketing, making them one of a kind IT company. Using the Agile approach, Crystalloids ensures that use cases show immediate value to their clients and make their job focus more on decision making and less on programming.

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