A Real-Time CDP You Actually Own

Customer Data Platform

Built on Crystalloids Contact Services

Unify, manage, and activate customer data in real time without the limitations of a packaged CDP. Crystalloids delivers a modern Customer Data Platform powered by Contact Services: a Google Cloud Platform -native, API-driven data layer that centralises identity, consent, and transactions within your own infrastructure.

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Customer Data Platform
Unified customer profile
Privacy-first architecture
Real-time data
Composable and scalable

Every System Knows Only Part of the Story

Customer data is everywhere, in CRM, e-commerce platforms, marketing tools, loyalty systems, customer service applications. Each system holds a fragment of the customer, but no one owns the full picture. This fragmentation leads to:

Data debt

Duplicate records and inconsistent customer profiles across systems.
Data debt

Compliance risk

Fragmented consent management and limited traceability across channels.
Compliance risk

Operational friction

Marketing, service, and operations teams acting on outdated or incomplete data.
Operational friction

With over 15,000 Martech tools available, it’s clear no single platform can do everything. That’s why Crystalloids Contact Services focuses on flexibility and interoperability.

Contact Services (800 x 800 px) (10)
Contact Services

The CDP Reimagined: One API for Real-Time Customer Data

Instead of adding another black-box platform, Crystalloids implements a composable CDP built on Contact Services.

Contact Services is the engine of your CDP

It is a fully API-driven contact data layer that unifies every customer interaction into a single, trusted source of truth, without locking you into a fixed product or schema.

CDP Capabilities Delivered via Contact Services

You need…
Contact Services delivers…
Unified identity
A single source for names, emails, phone numbers, addresses, and customer identifiers across all systems
Real-time synchronization
Instant updates via APIs and webhooks, no batch-processing delays
GDPR & consent management
Centralised opt-ins and consent enforcement across every channel
Purchase history
A complete view of transactions, online and in-store
Loyalty & membership
Real-time management of tiers, rewards, and enrollments
Preferences & personalization
Language, store, brand, and communication preferences per customer
Customer service context
Cases, feedback, and interactions linked directly to customer profiles

Composable Foundation for Customer Data

Most packaged CDPs lock your data into their own platform and cloud. Contact Services is built differently, as an open, composable data infrastructure.

GCP-Native Ownership

It runs in your Google Cloud environment. You own the data, the security, and the infrastructure.
GCP-Native Ownership

No Rigid Schemas

Built on a custom NoSQL solution. We adapt to your data model, not the other way around.
No Rigid Schemas

Action over Analytics

While other platforms focus on slow BI reports, Contact Services is built for instant action and real-time personalisation.
Action over Analytics

Security and compliance by default

OAuth2 authentication, GDPR-compliant consent handling, and privacy controls are embedded into every interaction.
Security and compliance by default

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Meet the Contact Assistant

Speed to value is everything. To ensure your developers can hit the ground running, we include the Crystalloids Contact Assistant. This AI-powered tool:

Explains API endpoints in plain language.
Explains API endpoints in plain language.
Generates sample requests and payloads.
Generates sample requests and payloads.
Suggests how to connect your specific legacy systems.
Suggests how to connect your specific legacy systems.
Helps teams discover new use-cases
Helps teams discover new use-cases
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Contact Services

CDP Use Cases

Create customer segments
Create customer segments that can be used for audience creation and targeting.
Measure performance
Measure the performance of marketing and sales efforts on customer and medium-type level.
Trace user interaction
Trace user interaction across owned and paid channels, apps and platforms.
Predict customer behaviour
Predict customer behaviour to optimise marketing outcomes.
Optimise ad spend
Optimise ad spending by targeting customers and audiences that bring the highest value to your business.
Unified data platform in real-time built on Google Cloud
Rituals Cosmetics Customer success

Unified data platform in real-time built on Google Cloud

A flexible Customer Data Platform for data-driven transformation
FD Media Customer success

A flexible Customer Data Platform for data-driven transformation

Why Crystalloids?

At Crystalloids, we unify and safe-guard customer data with a data warehouse at the center of the ecosystem. You can focus on delivering personalized consumer experiences to drive customer experience and growth. 

Marketing Analytics, Data Analytics, App Development

Over a decade of experience

In customer data platform (CDP) implementations for companies of any size or maturity.

Designed and implemented CDP solutions

Across retail, e-commerce, CPG, media, travel, leisure, recruitment, finance, professional services and manufacturing.

Over 100 use cases

And templates at your disposal with pre-built code, reducing the time to market and your bottom line.
Talk to an expert