From Data Chaos to Clarity: Looker and Crystalloids in Action

In this article, we delve into the world of business intelligence platform Looker that can help businesses to explore, analyze, and visualize their data. In today's hyper-competitive business landscape, organizations face an overwhelming amount of data that holds the key to unlocking valuable insights. The true power of data lies not just in its abundance but in the ability to transform it into meaningful and actionable information. This is where business intelligence (BI) platforms come into play, revolutionizing the way companies make decisions and achieve remarkable results.

From Data Chaos to Clarity: Looker and Crystalloids in Action

Looker is one such BI platform that can help businesses to get the most out of their data. It can integrate with a wide variety of data sources and offers powerful data visualization capabilities. It also makes it easy to share insights with others, which can help businesses to improve their decision-making.

Throughout this article, we will explore real-life examples we had in Crystalloids of how businesses have leveraged Business Intelligence platforms to unlock untapped potential, streamline processes, and drive growth. From improving customer experiences to predicting future trends, the applications of business intelligence platforms are far-reaching and impactful.

The Data Analytics Framework for Business Users

Looker is a leading business intelligence and data analytics platform that can help organizations to get the most out of their data. One of the key benefits of using Looker is its ability to integrate with a wide variety of data sources. This means that businesses can use Looker to analyze data from their own internal systems, as well as data from third-party sources. This makes it possible to get a complete view of the business and make better decisions.

Another key benefit of using Looker is its powerful data visualization capabilities. Looker offers a wide range of charts, graphs, and other visualizations that can be used to present data in a clear and concise way. This makes it easier to understand complex data sets and identify trends and patterns.

Finally, Looker is a technological framework that addresses all the obstacles faced by business users. It is easy to use, scalable, and secure. This makes it a valuable tool for businesses of all sizes.

Duet AI is changing the BI game

Duet AI is a new and powerful natural language processing (NLP) and machine learning (ML) platform that is integrated with Looker. It allows businesses to interact with their data in Looker using natural language, such as asking questions, generating reports, and creating visualizations.

With Duet AI, businesses can ask questions about their data in plain English. For example, they could ask "What are my top 10 customers by revenue?" or "What are the most popular products in the past month?" Duet AI can also be used to generate reports based on data, create visualizations, and automate tasks.

Duet AI is a powerful tool that can help businesses to make better decisions with their data. It is easy to use and can be integrated with a variety of other tools and platforms.

Together, Looker and Duet AI can help businesses to get the most out of their data. They can help businesses to make better decisions, improve the customer experience, and drive growth.


Source: Google Cloud

Looker and Google: A Powerful Combination for Data Analytics

The integration and synergy between different platforms and tools can unlock a new level of power and efficiency. One such powerful combination lies within the Google ecosystem, where Looker and LookML, working in harmony with Google's suite of products, create a formidable force that empowers organizations to extract maximum value from their data.From Data Chaos to Clarity: Looker and Crystalloids in Action

When integrated with Google's expansive ecosystem, Looker and LookML leverage the vast array of Google's tools, including Google BigQuery, Google Sheets, Google Data Studio, and more. This integration enables seamless data flow and interoperability between different Google products, enhancing the overall data analytics workflow. This powerful combination accelerates data discovery, drives actionable insights, and empowers organizations to make informed decisions with confidence.

Crystalloids is an esteemed collaborator and partner of Google, specializing in the development of superior products that effectively facilitate the achievement of your organizational objectives. With our well-established methodologies for client engagement, businesses can anticipate tangible improvements right from the initiation of their projects.

Looker’s Semantic layer: Making Data Meaningful

Let's now delve into a critical aspect of Looker's capabilities: the semantic layer. Picture it as the bridge between raw data and end-users. It's like a translator, simplifying complex data structures into an understandable language. This bridge enhances data accessibility and helps users get insights without being data experts.

From Data Chaos to Clarity: Looker and Crystalloids in Action

In simple terms, the semantic layer takes all the technical stuff and turns it into user-friendly concepts. This makes it easier for business users to ask questions, create reports, and get useful data without needing deep technical skills. This layer is a game-changer for data-driven decisions, empowering users to make informed choices based on clear insights.

Ultimately, Looker's integration of the semantic layer is all about transforming data into understandable and actionable insights. It's a step toward more efficient and insightful decision-making for businesses.

Case Study: Restoring Trust in Reporting with Looker's Semantic Layer

By harnessing Looker's advanced data modeling and exploration features, Crystalloids helps organizations create a semantic layer that acts as a unified and simplified representation of complex data structures.

We would like to showcase our expertise by sharing a successful business case we resolved for one of our clients. The client approached us with a challenge regarding a loss of trust in their company's reporting across various management levels. The underlying issue was the absence of a shared understanding of definitions and methodologies. This situation called for the implementation of a semantic layer, which proved to be an excellent solution for addressing the problem.

Without delay, let's begin our narrative by highlighting the outcome: complete restoration of trust in reporting, coupled with the ability of the business users to operate with prepared in advance entities containing business rules and essential transformations.

To accomplish this objective, the following actions were undertaken:

  1. Thorough stakeholder interviews were conducted to comprehensively identify issues, track ongoing situations, and gain a clear understanding of the challenges at hand.
  2. We have devised an architecture for intermediate data layers to serve distinct objectives: the information layer and the business layer.
  3. Significant efforts were undertaken to establish a shared understanding of terminology across various departments. Furthermore, the documentation was produced to ensure that all stakeholders could fully utilize the solution to its utmost potential.
  4. Upon the completion of data engineers' tasks, business users were granted access to data entities and business rules, thereby enhancing their comprehension of reporting outcomes. This empowerment of business users enables them to autonomously address key questions, such as:
    • Why am I observing this particular metric value?
    • Which rules are applied in calculating this metric?
    • How is this metric distributed across different dimensions?

Observing the daily utilization by business users of what the data scientists team creates is an invaluable use of time.


The article has explored the various aspects of harnessing the power of synergy between Google products, Looker, LookML, and the expertise of Crystalloids. From the creation of a semantic layer to the ability to independently work with entities and business rules, the integration facilitated by Crystalloids enables a holistic and streamlined approach to data analysis.

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