ANWB is the winner of the DDMA Customer Data Award 2020 for their personalisation program. This award is given to organisations that manage to apply customer data at an operational, tactical and strategic level most successfully. The goal was to offer customers seamless accessibility and relevant propositions for products, services and societal topics via digital and non digital channels. For every member, the right proposition, at the right time, via the right touchpoints.
Get more value from your first-party data to improve your marketing ROI
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Nico
CTO, Rituals Cosmetics
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Arnold Moeken
Manager Customer Analytics, ANWB
“Our colleagues might want to pull up information in the middle of a trade or marketing meeting. Now, while the meeting is going on, they can use data tools based on BigQuery to answer questions on what happened last week, yesterday, or that morning.”
Fritjof Haalboom
Head of Technology, Body & Fit
