Insights

Expert insights on trends, our experiences and opinions, events, and more. 

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AI-Ready Data Is Great, But Your Conversational AI Still Needs Learning
AI and Machine Learning

AI-Ready Data Is Great, But Your Conversational AI Still Needs Learning

Apr 14, 2025 9:45:08 AM 4 min read
How to Set Up Your Conversational AI Agent
AI and Machine Learning

How to Set Up Your Conversational AI Agent

Apr 10, 2025 9:25:21 AM 4 min read
Is Conversational AI the New Dashboard?
AI and Machine Learning

Is Conversational AI the New Dashboard?

Apr 9, 2025 1:07:20 PM 2 min read
Cyber Security Assessment: Protecting More Than Just Data
Cyber Security Assessments: Protecting More Than Just Data
Cloud Security Operations

Cyber Security Assessment: Protecting More Than Just Data

Feb 14, 2025 2:52:29 PM 4 min read
Identity Resolution: Driving Personalization in a Privacy-First World
Marketing Analytics

Identity Resolution: Driving Personalization in a Privacy-First World

Feb 12, 2025 3:12:27 PM 3 min read
How to Create the Best Customer Retention Strategy
The best retention strategy
Marketing Analytics

How to Create the Best Customer Retention Strategy

Jan 30, 2025 4:00:11 PM 5 min read
60% More Security Attacks. Is Google SecOps The Answer?
Cloud Security Operations

60% More Security Attacks. Is Google SecOps The Answer?

Jan 28, 2025 1:37:28 PM 3 min read
How to Build an Effective Churn Prediction Model
Marketing Analytics

How to Build an Effective Churn Prediction Model

Jan 16, 2025 12:46:49 PM 3 min read
Crystalloids 2024: A Year of Growth and Innovation
News

Crystalloids 2024: A Year of Growth and Innovation

Dec 12, 2024 9:57:03 AM 7 min read
Integrating Apigee With DevOps: Best Practices for API Management
Integrating Apigee With DevOps: Best Practices for API Management
Integration Services

Integrating Apigee With DevOps: Best Practices for API Management

Nov 28, 2024 11:01:14 AM 3 min read
How To Build Scalable, Resilient API Architectures with Apigee
Integration Services

How To Build Scalable, Resilient API Architectures with Apigee

Nov 25, 2024 2:30:54 PM 4 min read
How to Estimate Headless CDP Development Time
How to Estimate Headless CDP Development Time
Customer Data Platform

How to Estimate Headless CDP Development Time

Nov 18, 2024 4:44:25 PM 4 min read
5 useful tips for creating your user stories
Company News

5 useful tips for creating your user stories

Nov 11, 2024 2:54:13 PM 5 min read
User story mapping - The Secret to Keeping Big Projects on Track
Company News

User story mapping - The Secret to Keeping Big Projects on Track

Nov 11, 2024 2:17:07 PM 4 min read
Data lake vs Data Warehouse: A Modern, Unified Approach
Data lake vs Data Warehouse:
Google Cloud

Data lake vs Data Warehouse: A Modern, Unified Approach

Oct 22, 2024 1:21:19 PM 5 min read
InsightOS Meets Flutter: Improving User Experience & Moving to Mobile
News

InsightOS Meets Flutter: Improving User Experience & Moving to Mobile

Oct 15, 2024 9:44:54 AM 3 min read
How to Get a Customer 360 Without a Traditional CDP?
Customer Data Platform

How to Get a Customer 360 Without a Traditional CDP?

Sep 17, 2024 11:19:49 AM 5 min read
Our Interns: Learning, Growing, and Making an Impact
Company News

Our Interns: Learning, Growing, and Making an Impact

Aug 20, 2024 12:20:45 PM 3 min read
API Integration Platform: Does Your Business Really Need One?
API Integration Platform: Does Your Business Really Need One?
Integration Services

API Integration Platform: Does Your Business Really Need One?

Jul 29, 2024 1:47:38 PM 4 min read
How To Optimize Every Interaction With Next Best Action And CDP
How To Optimize Every Interaction With Next Best Action And CDP
Customer Data Platform

How To Optimize Every Interaction With Next Best Action And CDP

Jul 23, 2024 11:40:49 AM 3 min read
6 Powerful Google Application Integration Use Cases
Integration Services

6 Powerful Google Application Integration Use Cases

Jul 10, 2024 4:02:51 PM 3 min read
Zero-Party Data: Building Loyalty in the Age of Privacy
Customer Data Platform

Zero-Party Data: Building Loyalty in the Age of Privacy

Jul 10, 2024 11:21:47 AM 4 min read
How to create a Custom Connector in Google Application Integration
Integration Services

How to create a Custom Connector in Google Application Integration

Jun 17, 2024 12:09:33 PM 5 min read
How Sijthoff Media Has Become Data-Driven: An IT Perspective
How Sijthoff Media Has Become Data-Driven: An IT Perspective
Business intelligence

How Sijthoff Media Has Become Data-Driven: An IT Perspective

Jun 10, 2024 2:00:42 PM 4 min read
5 Ways To Turn Application Integration Challenges into Opportunities
5 Ways To Turn Application Integration Challenges into Opportunities
Integration Services

5 Ways To Turn Application Integration Challenges into Opportunities

May 15, 2024 11:29:07 AM 3 min read
Crystalloids Goes Over the Edge for Make-A-Wish Foundation
Crystalloids Goes Over the Edge for Make-A-Wish Foundation
Company News

Crystalloids Goes Over the Edge for Make-A-Wish Foundation

Apr 22, 2024 3:59:34 PM 3 min read
What is Google Cloud Application Integration? All you need to know.
Integration Services

What is Google Cloud Application Integration? All you need to know.

Apr 15, 2024 3:02:28 PM 3 min read
BigQuery Pricing Mastery: How to Save Up To 70% of Costs
BigQuery Pricing & Cost saving
Google Cloud

BigQuery Pricing Mastery: How to Save Up To 70% of Costs

Apr 15, 2024 2:01:13 PM 4 min read
Meet Jeanne-Marie, Our New Sales Executive
Company News

Meet Jeanne-Marie, Our New Sales Executive

Apr 15, 2024 11:44:50 AM 2 min read
Reward Smarter: Unlock CloudLoyalty Program by Crystalloids

Reward Smarter: Unlock CloudLoyalty Program by Crystalloids

Mar 19, 2024 4:34:43 PM 3 min read
Expert Advice: When Does Your Company Need A CDP?
Customer Data Platform

Expert Advice: When Does Your Company Need A CDP?

Mar 7, 2024 9:58:34 AM 4 min read
Exploring Business Intelligence: Looker vs Tableau vs PowerBI
Business intelligence

Exploring Business Intelligence: Looker vs Tableau vs PowerBI

Feb 19, 2024 12:56:12 PM 6 min read
Google Bard Becomes Gemini: A New Identity for the Chatbot
Google Cloud

Google Bard Becomes Gemini: A New Identity for the Chatbot

Feb 12, 2024 1:13:02 PM 3 min read
Value Based Bidding: The Secret to Smarter, More Profitable Ads
Marketing Analytics

Value Based Bidding: The Secret to Smarter, More Profitable Ads

Jan 29, 2024 10:53:49 AM 6 min read
Google Gemini: Setting a New Standard in AI Innovation
Google Gemini: Setting a New Standard in AI Innovation
Google Cloud

Google Gemini: Setting a New Standard in AI Innovation

Jan 22, 2024 1:37:16 PM 5 min read
AI and Beyond: Crystalloids' Roadmap for 2024
AI and Beyond: Crystalloids' Roadmap for 2024
Company News

AI and Beyond: Crystalloids' Roadmap for 2024

Jan 16, 2024 9:30:56 AM 5 min read
Data Mesh vs Data Fabric? How to make the Decision for Your Data Strategy
Data Mesh vs Data Fabric
Customer Data Platform

Data Mesh vs Data Fabric? How to make the Decision for Your Data Strategy

Jan 8, 2024 2:28:59 PM 6 min read
How to Navigate the Challenges of AI Implementation in Finance
How to Navigate the Challenges of AI Implementation in Finance
AI and Machine Learning

How to Navigate the Challenges of AI Implementation in Finance

Dec 5, 2023 10:26:54 AM 4 min read
Transforming Financial Services with Generative AI: Solutions You Need to Know
Transforming Financial Services with Generative AI: Tools You Need to Know
AI and Machine Learning

Transforming Financial Services with Generative AI: Solutions You Need to Know

Nov 22, 2023 8:30:00 AM 4 min read
How to activate first party data for advertising
How to activate first party data for advertising
Business intelligence

How to activate first party data for advertising

Nov 21, 2023 10:30:02 AM 6 min read
Innovative And Practical Generative AI Use Cases In Finance
AI and Machine Learning

Innovative And Practical Generative AI Use Cases In Finance

Nov 13, 2023 1:54:51 PM 4 min read
Customer Data Management (CDM): 10 Essential Ways To Stay Competitive
Customer Data Platform

Customer Data Management (CDM): 10 Essential Ways To Stay Competitive

Nov 13, 2023 9:40:41 AM 8 min read
Marketing Analytics Engineer Nora: Crafting Data Science with Passion
Company News

Marketing Analytics Engineer Nora: Crafting Data Science with Passion

Oct 30, 2023 1:04:33 PM 3 min read
Meet Gintare - Your Marketing Analytics Expert!
Company News

Meet Gintare - Your Marketing Analytics Expert!

Oct 25, 2023 10:43:36 AM 3 min read
7 Innovative Use Cases for Generative AI in Retail
AI and Machine Learning

7 Innovative Use Cases for Generative AI in Retail

Oct 16, 2023 11:06:02 AM 3 min read
Overcoming Challenges in Customizing Google Analytics Reports
Google Cloud

Overcoming Challenges in Customizing Google Analytics Reports

Oct 9, 2023 2:28:06 PM 3 min read
CDP vs CRM vs DMP: Unveiling the Differences and Benefits
Customer Data Platform

CDP vs CRM vs DMP: Unveiling the Differences and Benefits

Sep 17, 2023 11:36:00 AM 5 min read
How to Build a Single Customer View That Will Transform Your Marketing
Customer Data Platform

How to Build a Single Customer View That Will Transform Your Marketing

Sep 14, 2023 12:12:29 PM 5 min read
From Data Chaos to Clarity: Looker and Crystalloids in Action
Business intelligence

From Data Chaos to Clarity: Looker and Crystalloids in Action

Sep 8, 2023 9:18:00 AM 5 min read
DuetAI in Looker: Reimagining Business Intelligence
Business intelligence

DuetAI in Looker: Reimagining Business Intelligence

Sep 7, 2023 8:52:18 AM 3 min read
SAP and Google Cloud: Shaping Open Data and AI for Enterprises
News

SAP and Google Cloud: Shaping Open Data and AI for Enterprises

Jun 20, 2023 1:14:11 PM 4 min read
Salesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM
News

Salesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM

Jun 15, 2023 10:33:00 AM 3 min read
Ensuring Information Security: Crystalloids passes ISO 27001 Audit
Company News

Ensuring Information Security: Crystalloids passes ISO 27001 Audit

May 23, 2023 9:24:53 AM 3 min read
Trends in Business Intelligence You Can’t Miss
Business intelligence

Trends in Business Intelligence You Can’t Miss

May 16, 2023 1:51:01 PM 5 min read
Unlock Your Customer Data: CDP Seminar with Google Cloud
Customer Data Platform

Unlock Your Customer Data: CDP Seminar with Google Cloud

Apr 18, 2023 3:05:45 PM 1 min read
Packaged vs Headless CDP: Choosing the Best Fit
Customer Data Platform

Packaged vs Headless CDP: Choosing the Best Fit

Mar 15, 2023 9:45:47 AM 10 min read
RFM Modelling: The Secret to Personalized Customer Engagement
Google Cloud

RFM Modelling: The Secret to Personalized Customer Engagement

Jan 17, 2023 5:53:01 PM 5 min read
Bridging the Technical with the Creative
Company News

Bridging the Technical with the Creative

Jan 17, 2023 5:41:42 PM 5 min read
Maximize Insights and Growth with a Data Strategy Workshop
News

Maximize Insights and Growth with a Data Strategy Workshop

Jan 17, 2023 5:40:20 PM 3 min read
Google Cloud CDP: The Complete Guide to Customer Data Platform
Customer Data Platform

Google Cloud CDP: The Complete Guide to Customer Data Platform

Jan 17, 2023 5:38:28 PM 7 min read
Data Clouds: Why CDP Investment Will Continue to Grow
Google Cloud

Data Clouds: Why CDP Investment Will Continue to Grow

Dec 13, 2022 6:58:17 PM 5 min read
A Return from RITUALS: New Hire has Corporate Skills Up His Sleeve
Company News

A Return from RITUALS: New Hire has Corporate Skills Up His Sleeve

Dec 13, 2022 6:37:41 PM 4 min read
Group or Delete: Hashing Product Image Duplicates
Google Cloud

Group or Delete: Hashing Product Image Duplicates

Dec 13, 2022 6:26:23 PM 4 min read
Protecting Security & Assuring Quality with Data Governance
News

Protecting Security & Assuring Quality with Data Governance

Nov 14, 2022 5:45:45 PM 5 min read
CDP's and Your Consumer Experience
Google Cloud

CDP's and Your Consumer Experience

Nov 14, 2022 5:04:44 PM 4 min read
DDMA 16th Annual Customer Data Award
News

DDMA 16th Annual Customer Data Award

Nov 14, 2022 5:03:59 PM 2 min read
Looker Here: Business Intelligence & New Hire
Company News

Looker Here: Business Intelligence & New Hire

Nov 14, 2022 5:03:18 PM 3 min read
Data Cloud Announcements at Google Next ‘22
Google Cloud

Data Cloud Announcements at Google Next ‘22

Nov 14, 2022 5:02:28 PM 3 min read
Helping Rituals connect Digital, IT, & Marketing
Google Cloud

Helping Rituals connect Digital, IT, & Marketing

Oct 11, 2022 3:14:46 PM 2 min read
Client Safety: Information Security Management & ISO27001
Company News

Client Safety: Information Security Management & ISO27001

Oct 11, 2022 3:10:26 PM 5 min read
How Tinyclues and Google Cloud deliver CDP capabilities marketers need
Google Cloud

How Tinyclues and Google Cloud deliver CDP capabilities marketers need

Oct 11, 2022 3:09:02 PM 7 min read
Get Ahead with Google Recommendations AI
Google Cloud

Get Ahead with Google Recommendations AI

Jul 26, 2022 4:17:01 PM 4 min read
Six tips to pass your Google Cloud Architect exam
Google Cloud

Six tips to pass your Google Cloud Architect exam

May 24, 2022 1:29:48 PM 6 min read
What is MLOps and why is it important?
AI and Machine Learning

What is MLOps and why is it important?

May 17, 2022 10:11:19 AM 4 min read
Google Cloud Data Summit 2022
Google Cloud

Google Cloud Data Summit 2022

Apr 12, 2022 3:56:29 PM 3 min read
How to create a customer data model?
Google Cloud

How to create a customer data model?

Apr 1, 2022 12:16:09 PM 5 min read
Making your life as a marketer easier with MarketingOps
News

Making your life as a marketer easier with MarketingOps

Mar 25, 2022 9:15:19 AM 5 min read
How do you achieve the best results with MarketingOps?
News

How do you achieve the best results with MarketingOps?

Mar 25, 2022 8:55:45 AM 5 min read
The design of MarketingOps teams
Customer Data Platform

The design of MarketingOps teams

Mar 25, 2022 8:54:48 AM 6 min read
Become a data-driven organisation with DataOps
Customer Data Platform

Become a data-driven organisation with DataOps

Mar 18, 2022 1:42:16 PM 3 min read
5 Tips to Pass the Google Cloud Professional Data Engineer Certification exam
Google Cloud

5 Tips to Pass the Google Cloud Professional Data Engineer Certification exam

Mar 4, 2022 7:03:06 AM 5 min read
Benefits of a Customer Data Platform (CDP)
Google Cloud

Benefits of a Customer Data Platform (CDP)

Feb 4, 2022 10:46:38 AM 7 min read
Master first-party data for omni-channel excellence
Customer Data Platform

Master first-party data for omni-channel excellence

Feb 4, 2022 10:13:55 AM 5 min read
3 Best Practices: Designing CDP Architectures on Google Cloud
Google Cloud

3 Best Practices: Designing CDP Architectures on Google Cloud

Feb 4, 2022 10:13:48 AM 7 min read
Data Storage Solutions on Google Cloud
Google Cloud

Data Storage Solutions on Google Cloud

Jan 17, 2022 10:18:58 AM 6 min read
Segmenting and activating audiences using AI in a Customer Data Platform
Google Cloud

Segmenting and activating audiences using AI in a Customer Data Platform

Jan 11, 2022 8:47:34 PM 3 min read
Have you ever heard about a gift voucher with a twist?

Have you ever heard about a gift voucher with a twist?

Jan 11, 2022 7:30:23 PM 1 min read
Crystalloids achieves the Google Marketing Analytics Specialization - AGAIN
Google Cloud

Crystalloids achieves the Google Marketing Analytics Specialization - AGAIN

Jan 5, 2022 3:01:30 PM 1 min read
Ronnie Bathoorn, the king of the keyboards

Ronnie Bathoorn, the king of the keyboards

Jan 3, 2022 12:57:56 PM 3 min read
Data Mesh: When To Adopt, What It Offers, And How To Implement It
Customer Data Platform

Data Mesh: When To Adopt, What It Offers, And How To Implement It

Dec 22, 2021 1:08:02 PM 9 min read
Crystalloids' new office in Utrecht
News

Crystalloids' new office in Utrecht

Dec 7, 2021 1:58:42 PM 1 min read
Data Lakes: what are they and how to use them?
Google Cloud

Data Lakes: what are they and how to use them?

Dec 7, 2021 1:50:02 PM 7 min read
Data Driven transformation at FD Media Group
Customer Data Platform

Data Driven transformation at FD Media Group

Dec 7, 2021 12:01:33 PM 3 min read
Our New Hire: Meliska
Company News

Our New Hire: Meliska

Dec 1, 2021 4:20:06 PM 2 min read
Innovating on Google Cloud: Introducing Ibrahim Atli
Company News

Innovating on Google Cloud: Introducing Ibrahim Atli

Nov 16, 2021 4:17:25 PM 2 min read
How Diversity Boosts Teamwork And Collaboration At Crystalloids
Google Cloud

How Diversity Boosts Teamwork And Collaboration At Crystalloids

Nov 16, 2021 4:16:32 PM 3 min read
Google Cloud Premier Partner Status
Google Cloud

Google Cloud Premier Partner Status

Nov 16, 2021 4:15:20 PM 1 min read
What is Data Vault Modelling? (and When to Use It)
Customer Data Platform

What is Data Vault Modelling? (and When to Use It)

Nov 16, 2021 4:13:48 PM 7 min read
Crystalloids relocating to new office downtown Amsterdam

Crystalloids relocating to new office downtown Amsterdam

Oct 11, 2021 2:52:37 PM 1 min read
Going from use case to customer data platform in 9 steps
Customer Data Platform

Going from use case to customer data platform in 9 steps

Oct 11, 2021 1:20:05 PM 5 min read
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