Blog

by Veronika Schipper, on Nov 12, 2018 2:45:29 PM

Digital transformation (DX) is a widely used - if not overused- term in many corporations nowadays. Companies are being challenged to get answers to questions such as: How to create the …

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Topics:Technology

by Mustafa Bozkurt, on Nov 2, 2018 3:51:29 PM

Marketing literature on customer retention acknowledges the fact the best strategy to grow your customer base is not to lose any customers. But what is the best retention strategy? Here are …

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Topics:Marketing

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

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Topics:GoogleMarketingCloud

by Veronika Schipper, on Oct 5, 2018 1:25:20 PM

Beata is a software developer at Crystalloids. She moved to the Netherlands five years ago and joined the company in April 2017. We asked her how the typical day of a …

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Topics:news

by Veronika Schipper, on Sep 28, 2018 1:13:11 PM

Google just released a BETA version of BigQuery scheduling. That means that you can now run jobs automatically at a certain period with a simple click of a button. Since …

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Topics:GoogleBig data

by Veronika Schipper, on Sep 18, 2018 11:01:01 AM

Regardless of industry, data continue to dominate the digital age. Organisations are focused on gathering as much information as they can to drive smarter business decisions. But the shift from …

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Topics:AnalyticsBig data

by Veronika Schipper, on Sep 17, 2018 2:26:31 PM

In the era of big data, finding out the best way to make sense of data can be everything for a company. As technology is evolving, it is important to …

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Topics:Big data

by Veronika Schipper, on Aug 31, 2018 2:24:07 PM

The use of artificial intelligence is becoming more present in marketing as delivering a truly personalised experience is what consumers are requiring. Having more insight into consumer data and their …

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Topics:Artificial IntelligenceMarketing

by Veronika Schipper, on Aug 24, 2018 1:23:03 PM

If you have ever misspelt a word on Google and got a correct result, you have experienced machine learning in practice. It is a hot topic nowadays as businesses start …

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Topics:Machine Learning

by Veronika Schipper, on Aug 13, 2018 3:58:22 PM

Rituals is a popular Dutch cosmetics brand that helps consumers enjoy the little things in life and makes them feel good. To support this mission, three years ago they launched …

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Topics:Google