Data Activation
Unify. Personalise. Activate. Grow.
Turn every customer interaction into a strategic advantage.
Collecting and centralising data is important, but the real value comes from using that data to drive action. We help your organisation turn unified data into relevant, timely, and personalised customer experiences. By applying advanced analytics and machine learning, we enable smarter campaign targeting, better customer engagement, and more informed business decisions.
Activating Data on a Modern, Unified Foundation
Our approach to data activation is built on the power and scalability of Google Cloud's BigQuery. We don't just build solutions; we empower your organisation to unify scattered data sources into a single, comprehensive view. This modern data foundation ensures that your data is clean and governed, and ready for real-time activation across all your marketing and sales channels.
Data Activation Outcomes: What Your Business Can Achieve
We deliver end-to-end data activation solutions that enable a seamless flow from insight to action. From consolidating your data to deploying advanced predictive models, our solutions are designed to deliver tangible business results.
Unified Customer Profiles
Consolidate data from CRM, web analytics, and other sources into a single, comprehensive view of each customer.
Personalised Marketing
Optimized Campaign Performance
Cross-Channel Engagement
Data-Driven Decision Making
Faster Time-to-Value
Data Activation Solutions Powered by Google Cloud
We offer a suite of flexible and powerful solutions designed to meet your specific business needs, all running on the robust and secure Google Cloud platform.
Build a unified customer profile in BigQuery with our scalable and privacy-compliant CDP implementation.
Integrate data from sources like Salesforce, Google Analytics 4, and your own internal systems.
Leverage Vertex AI to deploy custom models that forecast customer behaviour.
Includes pCLTV (predictive Customer Lifetime Value) and Propensity Modelling to identify your most valuable customers and those most likely to convert.
Create dynamic customer segments in BigQuery based on real-time behaviour.
Automate personalised messaging across channels using tools like Google Cloud Marketing Hub and other integrations.
Achieve a unified customer view by resolving identities across channels and devices.
Securely manage identity data on Google Cloud, ensuring a consistent and accurate profile for every customer.
Automate and enhance your ad performance with predictive, value-based bidding strategies.
Use machine learning to optimise bids in real-time for Google Ads, ensuring you acquire high-quality customers.
Connect your marketing data with your business data to get a complete view of campaign performance.
Use Looker and BigQuery to build custom dashboards that provide actionable insights and track ROI.
Churn Prediction Model to Power Proactive Marketing
Data, activation & measurement with a Customer Data Platform on Google Cloud.
Why Crystalloids?
Smart AI agents need more than just great prompts, they need clean, connected, and well-governed data. That’s where Crystalloids comes in. As a trusted Google Cloud Premier Partner, we help you lay the right data foundation to build secure, scalable, and high-performing AI solutions.
Holistic Approach
Our methodology combines data engineering, machine learning, and business strategy to deliver a solution that is not only technologically sound but also aligned with your commercial goals.
15+ years of Google Cloud expertise
Crystalloids was built on one belief: data should drive better decisions. We were among the first companies to adopt BigQuery and have never looked back. With 50+ certifications and multiple Google Cloud specialisations, we’ve helped businesses move faster, smarter, and more securely.
Proven Results
We have a track record of helping businesses unlock the value of their data, driving measurable improvements in customer engagement and revenue.
