Insights

Expert insights on trends, our experiences and opinions, events, and more. 

Which Google Cloud services does your organisation actually need?

Which Google Cloud services does your organisation actually need?

Aug 14, 2026, 12:30:00 PM 4 min read
What a data management strategy is, and how to build one that lasts

What a data management strategy is, and how to build one that lasts

Aug 14, 2026, 11:45:00 AM 5 min read
Google Cloud managed services for your data platform

Google Cloud managed services for your data platform

Aug 14, 2026, 9:30:01 AM 3 min read
Managed cloud security: what is it and when do you use it

Managed cloud security: what is it and when do you use it

Aug 13, 2026, 9:00:01 AM 5 min read
Data management system: what it is and how to choose one

Data management system: what it is and how to choose one

Aug 12, 2026, 9:30:00 AM 5 min read
Enterprise data management: strategy and best practices

Enterprise data management: strategy and best practices

Aug 12, 2026, 9:00:01 AM 5 min read
Cloud-native development: building software designed for the cloud

Cloud-native development: building software designed for the cloud

Aug 11, 2026, 9:45:00 AM 4 min read
Data lifecycle management: from ingestion to deletion

Data lifecycle management: from ingestion to deletion

Aug 10, 2026, 11:30:01 AM 4 min read
Cloud security explained: protecting your cloud platform

Cloud security explained: protecting your cloud platform

Aug 10, 2026, 9:00:01 AM 4 min read
Google Cloud Data Fusion: visual data integration at enterprise scale

Google Cloud Data Fusion: visual data integration at enterprise scale

Aug 7, 2026, 9:45:00 AM 4 min read
Data integration: turning scattered sources into a single foundation

Data integration: turning scattered sources into a single foundation

Aug 7, 2026, 9:00:00 AM 4 min read
Enterprise data warehouse: the backbone of trusted analytics

Enterprise data warehouse: the backbone of trusted analytics

Aug 6, 2026, 2:30:01 PM 4 min read
CRM integration: connecting customer data that actually works

CRM integration: connecting customer data that actually works

Aug 6, 2026, 12:00:01 PM 4 min read
Cloud native explained: what it means and why it matters

Cloud native explained: what it means and why it matters

Aug 6, 2026, 11:00:01 AM 6 min read
IaaS explained: what infrastructure as a service really delivers

IaaS explained: what infrastructure as a service really delivers

Aug 5, 2026, 8:41:57 AM 4 min read
When did your data platform stop making sense? A governance checklist

When did your data platform stop making sense? A governance checklist

Jul 13, 2026, 1:26:27 PM 2 min read
The data problems nobody admits to in meetings - and how to fix them

The data problems nobody admits to in meetings - and how to fix them

Jul 9, 2026, 10:48:54 AM 3 min read
Why AI Budgets Get Approved Before AI Strategies, And What It Costs
AI budget strategy - modern boardroom with financial planning

Why AI Budgets Get Approved Before AI Strategies, And What It Costs

Jun 15, 2026, 4:48:07 PM 3 min read
What AI-Ready Data Actually Looks Like: A Practical Checklist

What AI-Ready Data Actually Looks Like: A Practical Checklist

Jun 15, 2026, 4:46:19 PM 4 min read
Build vs. Buy in the Age of AI

Build vs. Buy in the Age of AI

Jun 3, 2026, 3:42:47 PM 4 min read
GCP Security: Building data teams that don’t live in firefighting mode

GCP Security: Building data teams that don’t live in firefighting mode

May 18, 2026, 10:38:32 AM 4 min read
Customer 360: Why More Data Fails, But Unified Profiles Succeed
Customer tapping phone to payment terminal

Customer 360: Why More Data Fails, But Unified Profiles Succeed

May 12, 2026, 5:08:47 PM 3 min read
Hybrid cloud governance framework: practical guide to control

Hybrid cloud governance framework: practical guide to control

Apr 27, 2026, 10:15:00 AM 2 min read
Guide to enterprise analytics solutions for modern decision-making

Guide to enterprise analytics solutions for modern decision-making

Apr 26, 2026, 4:00:00 PM 2 min read
Real-time customer insights powered by automated web search

Real-time customer insights powered by automated web search

Apr 25, 2026, 2:15:00 PM 2 min read
Break down data silos for faster, smarter decisions

Break down data silos for faster, smarter decisions

Apr 24, 2026, 8:30:00 AM 2 min read
Unify customer data: practical steps for a single view

Unify customer data: practical steps for a single view

Apr 23, 2026, 11:45:00 AM 3 min read
Digital first business: Building for customers and change

Digital first business: Building for customers and change

Apr 22, 2026, 9:15:00 AM 2 min read
Data maturity model: A practical guide to growth

Data maturity model: A practical guide to growth

Apr 21, 2026, 3:15:00 AM 2 min read
Cloud data pipelines: how to analyze vendor sites fast

Cloud data pipelines: how to analyze vendor sites fast

Apr 20, 2026, 11:00:00 AM 3 min read
CDP Strategy: Why campaign optimisation still takes weeks (and how to fix it)
Computer screen monitoring customer data

CDP Strategy: Why campaign optimisation still takes weeks (and how to fix it)

Apr 20, 2026, 8:21:04 AM 4 min read
Mastering the cloud data life cycle in practice

Mastering the cloud data life cycle in practice

Apr 19, 2026, 12:45:00 PM 3 min read
What Solution Architect Services Deliver (and Why They Matter)

What Solution Architect Services Deliver (and Why They Matter)

Apr 17, 2026, 7:15:00 AM 2 min read
A Practical Guide to Google Cloud Architecture That Works

A Practical Guide to Google Cloud Architecture That Works

Apr 17, 2026, 5:00:00 AM 2 min read
BigQuery Pricing: Build Smart, Spend Less
BigQuery pricing explained

BigQuery Pricing: Build Smart, Spend Less

Apr 17, 2026, 4:30:00 AM 3 min read
Legacy software modernisation: strategies for safer, scalable, and future-ready systems

Legacy software modernisation: strategies for safer, scalable, and future-ready systems

Apr 17, 2026, 1:45:00 AM 2 min read
Cloud migration assessment: how to plan and migrate with confidence

Cloud migration assessment: how to plan and migrate with confidence

Apr 17, 2026, 12:15:00 AM 3 min read
What Changes in Your Architecture Once Claude Is Introduced

What Changes in Your Architecture Once Claude Is Introduced

Apr 16, 2026, 11:23:02 AM 4 min read
Data ownership: Why it’s a leadership problem, not a technical one

Data ownership: Why it’s a leadership problem, not a technical one

Apr 10, 2026, 9:53:02 AM 4 min read
How Much Autonomy Should AI Agents Have?

How Much Autonomy Should AI Agents Have?

Mar 16, 2026, 7:15:00 AM 3 min read
Audience Segmentation: Scaling Performance Without Fragmentation
Shop assistant handing shopping bag to customers

Audience Segmentation: Scaling Performance Without Fragmentation

Mar 14, 2026, 10:45:00 AM 4 min read
Data Governance: Why Most Platforms Fail (and How to Prevent It)
Field Engineer with laptop in server room with messy cables

Data Governance: Why Most Platforms Fail (and How to Prevent It)

Mar 13, 2026, 10:49:06 AM 4 min read
Making AI Agents Governable Through Observability
Robot typing on computer

Making AI Agents Governable Through Observability

Mar 9, 2026, 10:12:10 AM 3 min read
What to Consider When Building Trustworthy AI Agents
Robot assistant typing on computer

What to Consider When Building Trustworthy AI Agents

Mar 5, 2026, 10:43:22 AM 4 min read
Why ‘Real-Time’ Data is Dangerous Without Governance
Long exposure of cars speeding around bend

Why ‘Real-Time’ Data is Dangerous Without Governance

Feb 17, 2026, 9:59:41 AM 3 min read
Real-Time Personalisation: Where it drives profit and where it creates noise
Computer screen monitoring customer data

Real-Time Personalisation: Where it drives profit and where it creates noise

Feb 17, 2026, 9:58:07 AM 3 min read
Turn Your CDP into a Growth Engine

Turn Your CDP into a Growth Engine

Feb 13, 2026, 10:20:46 AM 3 min read
CIAM at Scale: 3 Architectural Principles That Prevent Failure
Data server room with organized cables

CIAM at Scale: 3 Architectural Principles That Prevent Failure

Feb 10, 2026, 4:38:17 PM 3 min read
First-Party Data Activation: Turning Q4 Signals into Q1 Revenue

First-Party Data Activation: Turning Q4 Signals into Q1 Revenue

Jan 19, 2026, 9:11:28 AM 3 min read
GCP FinOps: Designing Cost-Efficient Data Platforms That Scale

GCP FinOps: Designing Cost-Efficient Data Platforms That Scale

Jan 19, 2026, 8:59:09 AM 2 min read
Data & AI Trends for 2026: Lessons from our Google Cloud Projects
Data & AI Trends for 2026: Lessons from our Google Cloud Projects

Data & AI Trends for 2026: Lessons from our Google Cloud Projects

Dec 16, 2025, 10:33:54 AM 6 min read
The Journey to a Unified BI Platform: 5 Moments That Led Us to Looker

The Journey to a Unified BI Platform: 5 Moments That Led Us to Looker

Dec 10, 2025, 2:31:46 PM 4 min read
The Real Cost of Skipping a Proper Cloud Foundation in GCP

The Real Cost of Skipping a Proper Cloud Foundation in GCP

Nov 20, 2025, 4:30:00 PM 2 min read
IAM the Problem: Common Google Cloud Permission Mistakes

IAM the Problem: Common Google Cloud Permission Mistakes

Nov 5, 2025, 1:33:31 PM 3 min read
Smarter Hiring Starts Here: Inside Our Automated Recruitment Pipeline

Smarter Hiring Starts Here: Inside Our Automated Recruitment Pipeline

Oct 1, 2025, 1:10:32 PM 2 min read
The Real CDP Revolution Isn't in Martech Suites, It's in the Cloud

The Real CDP Revolution Isn't in Martech Suites, It's in the Cloud

Oct 1, 2025, 9:43:18 AM 4 min read
How to Build a Robust Landing Zone on Google Cloud

How to Build a Robust Landing Zone on Google Cloud

Sep 30, 2025, 10:19:20 AM 8 min read
5 Business Outcomes You Achieve with a Strong Cloud Foundation

5 Business Outcomes You Achieve with a Strong Cloud Foundation

Sep 15, 2025, 9:48:36 AM 5 min read
What Is a Google Cloud Landing Zone? And Why It Prepares You for Growth

What Is a Google Cloud Landing Zone? And Why It Prepares You for Growth

Sep 9, 2025, 5:52:15 PM 6 min read
6 Reasons to Move from Batch to Streaming Analytics

6 Reasons to Move from Batch to Streaming Analytics

Aug 14, 2025, 2:25:51 PM 4 min read
3 Best Practices: Designing CDP Architectures on Google Cloud

3 Best Practices: Designing CDP Architectures on Google Cloud

Aug 5, 2025, 4:10:02 PM 7 min read
Connecting Legacy Systems to Google Agentspace: A Practical Guide

Connecting Legacy Systems to Google Agentspace: A Practical Guide

Jul 22, 2025, 10:36:41 AM 6 min read
Architecting Conversational AI Agents for Production

Architecting Conversational AI Agents for Production

Jun 2, 2025, 9:07:09 AM 4 min read
Semantic Layer, Your Foundation for Reliable Business Intelligence
Semantic Layer, Your Foundation for Reliable Business Intelligence

Semantic Layer, Your Foundation for Reliable Business Intelligence

Apr 23, 2025, 2:32:56 PM 4 min read
AI-Ready Data Is Great, But Your Conversational AI Still Needs Learning

AI-Ready Data Is Great, But Your Conversational AI Still Needs Learning

Apr 14, 2025, 9:45:08 AM 4 min read
How to Set Up Your Conversational AI Agent

How to Set Up Your Conversational AI Agent

Apr 10, 2025, 9:25:21 AM 4 min read
Is Conversational AI the New Dashboard?

Is Conversational AI the New Dashboard?

Apr 9, 2025, 1:07:20 PM 2 min read
Cyber Security Assessment: Protecting More Than Just Data
Cyber Security Assessments: Protecting More Than Just Data

Cyber Security Assessment: Protecting More Than Just Data

Feb 14, 2025, 2:52:29 PM 4 min read
Identity Resolution: Driving Personalization in a Privacy-First World

Identity Resolution: Driving Personalization in a Privacy-First World

Feb 12, 2025, 3:12:27 PM 3 min read
How to Create the Best Customer Retention Strategy
The best retention strategy

How to Create the Best Customer Retention Strategy

Jan 30, 2025, 4:00:11 PM 5 min read
60% More Security Attacks. Is Google SecOps The Answer?

60% More Security Attacks. Is Google SecOps The Answer?

Jan 28, 2025, 1:37:28 PM 3 min read
How to Build an Effective Churn Prediction Model

How to Build an Effective Churn Prediction Model

Jan 16, 2025, 12:46:49 PM 3 min read
Crystalloids 2024: A Year of Growth and Innovation

Crystalloids 2024: A Year of Growth and Innovation

Dec 12, 2024, 9:57:03 AM 7 min read
Integrating Apigee With DevOps: Best Practices for API Management
Integrating Apigee With DevOps: Best Practices for API Management

Integrating Apigee With DevOps: Best Practices for API Management

Nov 28, 2024, 11:01:14 AM 3 min read
How To Build Scalable, Resilient API Architectures with Apigee

How To Build Scalable, Resilient API Architectures with Apigee

Nov 25, 2024, 2:30:54 PM 4 min read
How to Estimate Headless CDP Development Time
How to Estimate Headless CDP Development Time

How to Estimate Headless CDP Development Time

Nov 18, 2024, 4:44:25 PM 4 min read
5 useful tips for creating your user stories

5 useful tips for creating your user stories

Nov 11, 2024, 2:54:13 PM 5 min read
User story mapping - The Secret to Keeping Big Projects on Track

User story mapping - The Secret to Keeping Big Projects on Track

Nov 11, 2024, 2:17:07 PM 4 min read
Data lake vs Data Warehouse: A Modern, Unified Approach
Data lake vs Data Warehouse:

Data lake vs Data Warehouse: A Modern, Unified Approach

Oct 22, 2024, 1:21:19 PM 5 min read
InsightOS Meets Flutter: Improving User Experience & Moving to Mobile

InsightOS Meets Flutter: Improving User Experience & Moving to Mobile

Oct 15, 2024, 9:44:54 AM 3 min read
How to Get a Customer 360 Without a Traditional CDP?

How to Get a Customer 360 Without a Traditional CDP?

Sep 17, 2024, 11:19:49 AM 5 min read
Our Interns: Learning, Growing, and Making an Impact

Our Interns: Learning, Growing, and Making an Impact

Aug 20, 2024, 12:20:45 PM 3 min read
API Integration Platform: Does Your Business Really Need One?
API Integration Platform: Does Your Business Really Need One?

API Integration Platform: Does Your Business Really Need One?

Jul 29, 2024, 1:47:38 PM 4 min read
How To Optimize Every Interaction With Next Best Action And CDP
How To Optimize Every Interaction With Next Best Action And CDP

How To Optimize Every Interaction With Next Best Action And CDP

Jul 23, 2024, 11:40:49 AM 3 min read
6 Powerful Google Application Integration Use Cases

6 Powerful Google Application Integration Use Cases

Jul 10, 2024, 4:02:51 PM 3 min read
Zero-Party Data: Building Loyalty in the Age of Privacy

Zero-Party Data: Building Loyalty in the Age of Privacy

Jul 10, 2024, 11:21:47 AM 4 min read
How to create a Custom Connector in Google Application Integration

How to create a Custom Connector in Google Application Integration

Jun 17, 2024, 12:09:33 PM 5 min read
How Sijthoff Media Has Become Data-Driven: An IT Perspective
How Sijthoff Media Has Become Data-Driven: An IT Perspective

How Sijthoff Media Has Become Data-Driven: An IT Perspective

Jun 10, 2024, 2:00:42 PM 4 min read
5 Ways To Turn Application Integration Challenges into Opportunities
5 Ways To Turn Application Integration Challenges into Opportunities

5 Ways To Turn Application Integration Challenges into Opportunities

May 15, 2024, 11:29:07 AM 3 min read
Crystalloids Goes Over the Edge for Make-A-Wish Foundation
Crystalloids Goes Over the Edge for Make-A-Wish Foundation

Crystalloids Goes Over the Edge for Make-A-Wish Foundation

Apr 22, 2024, 3:59:34 PM 3 min read
What is Google Cloud Application Integration? All you need to know.

What is Google Cloud Application Integration? All you need to know.

Apr 15, 2024, 3:02:28 PM 3 min read
BigQuery Pricing Mastery: How to Save Up To 70% of Costs
BigQuery Pricing & Cost saving

BigQuery Pricing Mastery: How to Save Up To 70% of Costs

Apr 15, 2024, 2:01:13 PM 4 min read
Meet Jeanne-Marie, Our New Sales Executive

Meet Jeanne-Marie, Our New Sales Executive

Apr 15, 2024, 11:44:50 AM 2 min read
Reward Smarter: Unlock CloudLoyalty Program by Crystalloids

Reward Smarter: Unlock CloudLoyalty Program by Crystalloids

Mar 19, 2024, 4:34:43 PM 3 min read
When Does Your Company Need A CDP?

When Does Your Company Need A CDP?

Mar 7, 2024, 9:58:34 AM 4 min read
Exploring Business Intelligence: Looker vs Tableau vs PowerBI

Exploring Business Intelligence: Looker vs Tableau vs PowerBI

Feb 19, 2024, 12:56:12 PM 6 min read
Value Based Bidding: The Secret to Smarter, More Profitable Ads

Value Based Bidding: The Secret to Smarter, More Profitable Ads

Jan 29, 2024, 10:53:49 AM 6 min read
Google Gemini: Setting a New Standard in AI Innovation
Google Gemini: Setting a New Standard in AI Innovation

Google Gemini: Setting a New Standard in AI Innovation

Jan 22, 2024, 1:37:16 PM 5 min read
AI and Beyond: Crystalloids' Roadmap for 2024
AI and Beyond: Crystalloids' Roadmap for 2024

AI and Beyond: Crystalloids' Roadmap for 2024

Jan 16, 2024, 9:30:56 AM 5 min read
Data Mesh vs Data Fabric? Deciding Your Data Strategy
Data Mesh vs Data Fabric

Data Mesh vs Data Fabric? Deciding Your Data Strategy

Jan 8, 2024, 2:28:59 PM 6 min read