News

by Meliska Meintjes, on Jul 26, 2022 4:17:01 PM

Your business success is highly dependent on your ability to deliver accurate recommendations to your website users and customers, whereafter you can build trust and increase revenue. Online shoppers receiving …

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Topics:Google CloudMarketing Analytics

by Meliska Meintjes, on May 24, 2022 1:29:48 PM

Whether you want to get the Google Cloud Professional Cloud Architect certification to upskill or as a requirement for work, this certification will help you design, develop, and manage robust, …

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Topics:Google CloudArchitectexam preparationCloud InfrastructuretipsGoogle Cloud Fundamentals

by Bart Marseille, on May 17, 2022 10:11:19 AM

Machine learning (ML) has been a buzzword going around the tech industry for quite some time. And yet, though everybody knows of it, companies fail to implement it, or ML …

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Topics:MLOpsMachine Learning (ML)

by Meliska Meintjes, on Apr 12, 2022 3:56:29 PM

Google continues to be an industry leader in data and analytics, and they have once again outdone themselves (if you ask us) at the newest Cloud Data Summit 2022 event …

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Topics:Google CloudBig CloudBig Lakes

by Jan Hendrik Fleury, on Apr 1, 2022 12:16:09 PM

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

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Topics:Customer Data PlatformCDP architectureDatamodeldata

by Meliska Meintjes, on Mar 25, 2022 9:15:19 AM

Controversial thought: working with waterfall sucks. Waterfall leaves too much room for problems to remain unnoticed until the project neared completion, which left large, costly changes as the only solution …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:55:45 AM

Marketing Operations Managers have become strategic integrators of both the CMO and key cross-functional stakeholders in areas such as product, IT, data science, and customer service. MarketingOps leaders are now …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:54:48 AM

Marketing is currently undergoing a transformation to put the customer first at scale. This is necessary because the processes run 24/7. Operational, creative, brand, analytics, and data engineering teams work …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Meliska Meintjes, on Mar 18, 2022 1:42:16 PM

DevOps concepts are applied to data management for analytics in DataOps and have proven value in the data analytics world. In terms of downstream analytics and data science teams, DataOps …

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Topics:Marketing Analytics

by Beata Blazskowska, on Mar 4, 2022 7:03:06 AM

Google Cloud Professional Data Engineer certification was ranked #1 on Global Knowledge's list of 15 top-paying certifications in 2021! With Google Cloud Data Engineering certification, you can show the world …

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Topics:Google Cloud
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