News

by Will Rulof, on Sep 14, 2021 3:45:00 PM

Gaining data and insights can be a complex process. As a major player in the market you have to deal with data coming from many different internal and external systems …

Read Story
Topics:Customer Data PlatformBig QueryCustomer Data Platform SoftwareGoogle Recommendations AI

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

Read Story
Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform

by Jan Hendrik Fleury, on Aug 25, 2021 1:53:20 PM

The share of wallet of the Salesforce platform components in marketing, sales, commerce and service have risen significantly. Salesforce was the first-mover in SAAS CRM based solutions and has been …

Read Story
Topics:Google CloudData DrivenData Analytics

by Jan Hendrik Fleury, on Aug 24, 2021 10:51:04 AM

For many years, the architectures of a Data Warehouse and a Data Lake have been viewed as separate systems, applicable to specific data types and user skill sets. That’s history …

Read Story
Topics:Google CloudDatavaultDatawarehouseDatameshlakehouse

by Jan Hendrik Fleury, on Aug 17, 2021 11:56:07 AM

We are thrilled to have obtained several particular ‘Partner Expertises’ by demonstrating customer success and solutions. These expertises are categorized in solution areas and vertical industries. What are these and …

Read Story
Topics:Google Partner ExpertisesGoogle Cloud Partner BadgePartner

by Marc de Haas & Jan Hendrik Fleury, on Jul 13, 2021 3:35:19 PM

In my first blog in the series, I described the types of embedded BI as a user interface and what it can bring to your company, clients, partners and employees …

Read Story
Topics:Embedded BI

by Richard Verhoeff, on Jul 13, 2021 3:34:44 PM

To enable Crystalloids’ management to make wise decisions for our company, data needs to be collected and wrangled. Graphical data preparation without coding speeds up the process, and it enhances …

Read Story
Topics:data wrangling

by Marc de Haas & Jan Hendrik Fleury, on Jul 13, 2021 3:26:44 PM

Embedded BI helps to improve data usability and decision-making. In order to accomplish this, reports, dashboards and data visualisation are integrated and placed directly within the user interface of an …

Read Story
Topics:Embedded BI

by Jan Hendrik Fleury, on Jul 13, 2021 3:25:00 PM

It’s time to make your data work for you! I will show you how to build a data monetisation strategy that leverages your company’s data to open new revenue opportunities …

Read Story
Topics:data monetisation examples

by Tom Wamelink, on May 20, 2021 9:56:03 AM

BigQuery ML (BQML) makes machine learning available directly from Google’s data warehouse using only SQL for coding. Models are built and evaluated in BigQuery and stored in tables where predictions …

Read Story
Topics:NewsBig QueryMachine Learning (ML)

Crystalloids News

Learn about Customer Data Platform, how to get the most value from your first-party data using marketing analytics and discover what is happening in the world of Google Cloud. 

See our latest events here →

Subscribe to our monthly newsletter