News

by Lotte Jonkman, on Dec 4, 2020 11:30:14 AM

Blog 2 out of 4: feature selection analysis Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog …

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Topics:NewsMarketing Analytics

by Eva van Kempen, on Oct 26, 2020 3:06:17 PM

Martin Starting in March 2020, Martin joined the Crystalloids team as an intern developer. In his internship Martin has proven to be a skilled developer and he has joined our …

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Topics:News

by Tom Wamelink, on Oct 26, 2020 2:07:25 PM

Segmenting customers can help you know, understand and follow your customer by finding groups with similar needs and characteristics. Furthermore it facilitates democratising the customers through your organisation to become …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Oct 26, 2020 2:05:19 PM

Blog 1 out of 4: capture the behavioral 'rules' that lead to your target The increase of digital advertising spend, the rise of competition in e-commerce, and the decline of …

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Topics:NewsMarketing Analytics

by Tom Wamelink, on Sep 28, 2020 1:31:52 PM

One of the nice features of Looker is the wide range of out-of-the-box building blocks to easily make dashboards. Recently, new Looker blocks have been introduced for Google Marketing Platform …

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Topics:NewsMarketing AnalyticsLooker

by Veronika Schipper, on Aug 24, 2020 3:11:49 PM

Lotte Starting in August 2020, Lotte joined the Crystalloids team as a marketing analytics engineer. For this newly created position, we were looking for someone with a technical background and …

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Topics:News

by Luisa Rey Gomez, on Aug 3, 2020 9:30:00 AM

Part 2 of the quality assurance blog series In our first article about quality assurance, we talked about the importance of consistent, valid and complete data. As data is the …

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Topics:Google Cloud

by Luisa Rey Gomez, on Jul 24, 2020 1:15:42 PM

Part 1 of the quality assurance blog series When your business decisions and customer interactions are based on data coming from multiple sources, repeatedly and in different formats, there is …

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by Livia Cirnu, on Jul 10, 2020 4:04:50 PM

Every development team has a long list of software features coming from the business units. Whether it is to build or improve a product, an application, developers are needed. But …

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Topics:Google Cloud

by Jan Hendrik Fleury, on Jun 16, 2020 12:27:08 PM

The recent decrease in sales revenue for most companies is putting CMO’s under pressure to reduce costs. An interesting opportunity is to reduce manual labour by automating hundreds of customer …

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Topics:Marketing Analytics