News

by Meliska Meintjes, on May 17, 2022 10:11:19 AM

Machine learning (ML) has been a buzzword going around the tech industry for quite some time. And yet, though everybody knows of it, companies fail to implement it, or ML …

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Topics:MLOpsMachine Learning (ML)

by Meliska Meintjes, on Apr 12, 2022 3:56:29 PM

Google continues to be an industry leader in data and analytics, and they have once again outdone themselves (if you ask us) at the newest Cloud Data Summit 2022 event …

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Topics:Google CloudBig CloudBig Lakes

by Jan Hendrik Fleury, on Apr 1, 2022 12:16:09 PM

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

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Topics:Customer Data PlatformCDP architectureDatamodeldata

by Meliska Meintjes, on Mar 25, 2022 9:15:19 AM

Controversial thought: working with waterfall sucks. Waterfall leaves too much room for problems to remain unnoticed until the project neared completion, which left large, costly changes as the only solution …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:55:45 AM

Marketing Operations Managers have become strategic integrators of both the CMO and key cross-functional stakeholders in areas such as product, IT, data science, and customer service. MarketingOps leaders are now …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:54:48 AM

Marketing is currently undergoing a transformation to put the customer first at scale. This is necessary because the processes run 24/7. Operational, creative, brand, analytics, and data engineering teams work …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Meliska Meintjes, on Mar 18, 2022 1:42:16 PM

DevOps concepts are applied to data management for analytics in DataOps and have proven value in the data analytics world. In terms of downstream analytics and data science teams, DataOps …

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Topics:Marketing Analytics

by Beata Blazskowska, on Mar 4, 2022 7:03:06 AM

Google Cloud Professional Data Engineer certification was ranked #1 on Global Knowledge's list of 15 top-paying certifications in 2021! With Google Cloud Data Engineering certification, you can show the world …

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Topics:Google Cloud

by Jan Hendrik Fleury & Meliska Meintjes, on Feb 8, 2022 2:51:49 PM

As you might already know, a recent case has been filed by a privacy organization called “None Of Your Business,” which was picked up by the Austrian DPA. After considering …

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Topics:Google AnalyticsOptimizationGDPRGA4SEO Strategy

by Jan Hendrik Fleury, on Feb 4, 2022 10:46:38 AM

Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudCustomer Data Platform

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