News

by Clemens Niekler, on Nov 15, 2019, 8:47:00 AM

During our last Hackathon, we experimented with Google Cloud Vision API and its possibilities. It turned out that it is already possible to detect certain ingredients on the pizza and …

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Topics:Google CloudAI and Machine Learning

by Jan Hendrik Fleury, on Nov 7, 2019, 3:13:50 PM

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …

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Topics:Data AnalyticsNews

by Jan Hendrik Fleury, on Nov 5, 2019, 8:15:00 AM

YouTube, Google Search and Play use one of the largest and most sophisticated industrial recommendation systems ever. It didn’t take long for Google to make this knowledge and computing power …

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Topics:Google Cloud

by Clemens Niekler, on Oct 27, 2019, 10:59:29 AM

How often do you search for something on Google and how many times do you end up with a solution to your particular problem? To find the fitting answer(s) to …

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Topics:AI and Machine Learning

by Veronika Schipper, on Oct 17, 2019, 11:19:25 AM

Innovations, security, open-source. Those were the topics of the Google Cloud Summit 2019, which we attended last week Friday in Amsterdam. With almost twice as many people registered this year, …

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Topics:Google CloudCloud for marketing

by Jan Hendrik Fleury & Clemens Niekler, on Oct 7, 2019, 3:51:16 PM

Connecting all applications for both transactional and analytical purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudData AnalyticsCloud for marketing

by Veronika Schipper, on Sep 27, 2019, 3:13:49 PM

Social Commerce - the new sales channel Today 84% of shoppers review at least one social media site before making a purchase. It is hence no surprise that social commerce …

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Topics:Cloud for marketing

by Veronika Schipper, on Sep 5, 2019, 1:32:56 PM

Last week Friday, we organised our first Hackathon hosted by Google at their offices in Amsterdam. During the day, our developers worked on a project of choice, which allowed them …

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Topics:Google CloudNews

by Jan Hendrik Fleury & Veronika Schipper, on Sep 3, 2019, 10:01:00 AM

Simplify your workflow. Act on data right now from Looker. A modern data platform that directly connects with your data warehouse is an excellent way of getting insights from your …

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Topics:Google CloudCloud for marketingLooker

by Veronika Schipper, on Aug 26, 2019, 10:17:46 AM

When thinking of Brexit, GDPR and data protection might not be the first thing that comes to mind. However, as we are getting closer to the day when the UK …

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Topics:BigQuery