News

by Tom Wamelink, on Jan 17, 2023 5:53:01 PM

If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …

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Topics:Google CloudNewsdata vault modelingdata strategyAudience Segmentationdigitalrfmcustomer segmentationcustomer personalizationbusiness

by Ronnie Bathoorn, on Jan 17, 2023 5:41:42 PM

Here at Crystalloids, we recognize the technicality of our work as data experts and engineers. Our staff would rather–more likely than not– find it more natural to develop a new …

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Topics:Google CloudAI and Machine LearningNewsCustomer Data PlatformhobbyArchitectcorporate industrystaff announcementstech trendsentrepreneurialinventingbrewing

by Crystalloids Team, on Jan 17, 2023 5:40:20 PM

If your plan for 2023 is to provide customers and employees with data-based services and you are not completely sure how to achieve that, keep reading. This plan is often …

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Topics:Google CloudNewsData Drivendata strategyData Solutionfirst-party datadataITdigitalmarketingworkshops

by Jan Hendrik Fleury, on Jan 17, 2023 5:38:28 PM

At Crystalloids we are highly specialized in designing and building Customer Data Platforms on Google Cloud. Using business cases before we start, we have performed dozens of implementations and architecture …

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Topics:Google CloudNewsGoogle Cloud Platformfirst-party dataCDP architectureITdigitalcloud data platformtech trends2023salesforce

by Carla Roman, on Dec 13, 2022 6:58:17 PM

Along with tech and data experts, we predict that in 2023 Customer Data Platforms (CDP’s) will remain a central influence for B2C and B2B business strategy. Whether for data management, …

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Topics:Google CloudNewsfirst-party dataCDP architectureITdigitalecommercemarketingholidaytech trends2023

by Crystalloids Team, on Dec 13, 2022 6:37:41 PM

With Google Cloud’s continuous pursuit of innovations into their product offerings and development of automation tools using Machine Learning (ML) and Artificial Intelligence (AI), our staff must always stay one …

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Topics:Google CloudNewsCustomer Data PlatformNew HireRitualsdata integrationcorporate industrystaff announcements

by Andrei Vishneuski, on Dec 13, 2022 6:26:23 PM

When we think of clutter, we usually think of packed drawers and cabinets throughout our home. One might not associate this issue with data. But in reality, like home utensils, …

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Topics:NewsBig QueryRitualsimage hashingperceptual image hashingremoving duplicate images

by Will Rulof, on Nov 14, 2022 5:45:45 PM

The 2022 FIFA World Cup is here. In under a week the world will tune in to watch country against country in professional football. On the eve of the 2022 …

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Topics:Google CloudNewscosmetics companyRitualsInterviewdigital

by Carla Roman, on Nov 14, 2022 5:04:44 PM

Is your Cloud Data Platform (CDP) ready for this year's shopping season? Holiday shopping is here and if your business strategy isn’t based on the consumer profile insights of your …

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Topics:Google CloudNewsfirst-party dataCDP architectureITdigitalecommercemarketingholidayshopping

by Crystalloids Team, on Nov 14, 2022 5:03:59 PM

This Year's Finalists & Details About the Award Show Curious about which organizations are best leveraging your data as a customer or just want to learn more about the most …

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Topics:Google CloudNewsCustomer Data PlatformGoogle Cloud PlatformMarketingOPSdigitalcloud data platformDDMA
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