News

by Veronika Schipper, on Apr 5, 2019 2:30:01 PM

Why turning to an online travel agency when you can book your next trip right on Google? With the recent redesign of their hotel and flights booking tool, Google is critically disrupting the online travel industry. Thanks …

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Topics:GoogleArtificial Intelligence

by Jan Hendrik Fleury, on Apr 2, 2019 1:44:53 PM

The Rituals solution at Google Insights Every company that is willing to become customer-centric needs to get the essential basics in its architecture and data management right. Our client Rituals Cosmetics has …

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Topics:GoogleCloudBig datadata managementcustomer-centric

by Veronika Schipper, on Mar 22, 2019 3:06:24 PM

Google has just gotten serious about gaming with their recent announcement of Stadia, a service that streams games directly to your browser. With Stadia, games on YouTube will feature a …

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Topics:GoogleTechnologynews

by Veronika Schipper, on Mar 18, 2019 11:05:00 AM

1. How Has Machine Learning And AI Influenced Game Design? Games are more addictive today than ever, and we have machine learning to thank for a lot of that. When most …

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Topics:Technology

by Veronika Schipper, on Mar 15, 2019 10:34:27 AM

If you are collecting lots of data, then you might be interested in using Google BigQuery. This data warehouse is highly scalable, serverless and now officially available for free! BigQuery sandbox is Google's initiative …

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Topics:GoogleBigQuery

by Veronika Schipper, on Mar 1, 2019 11:59:42 AM

Data transformation is essential to every business intelligence process. The amount of data that companies collect nowadays is astonishing, but only 0,5% of this data is actually being analysed and used further for …

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Topics:GoogleCloud

by Beata Blazskowska, on Feb 21, 2019 11:19:00 AM

Topics:Big dataTechnology

by Veronika Schipper, on Feb 14, 2019 3:40:22 PM

Whether you are working with data or not, you can now build a machine learning model without a single knowledge of Python. How? With Google BigQueryML. Designed for data analysts or marketers …

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Topics:GoogleBigQuery

by Veronika Schipper, on Feb 4, 2019 9:20:37 AM

Last week we attended the DDMA Data Dag 2019 in Amsterdam which was aimed at professionals who see a smart use of data as a factor to differentiate themselves. We …

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Topics:Marketing

by Veronika Schipper, on Jan 25, 2019 1:18:18 PM

Facts above opinions Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive …

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Topics:Marketing