News

by Veronika Schipper, on Feb 14, 2019 3:40:22 PM

Machine learning helps automate processes by enabling computers to take on work that would be previously carried out by humans. According to Accenture, Current AI technology can boost business productivity by up to 40%. Tasks such …

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Topics:Google

by Veronika Schipper, on Feb 4, 2019 9:20:37 AM

Last week we attended the DDMA Data Dag 2019 in Amsterdam which was aimed at professionals who see a smart use of data as a factor to differentiate themselves. We …

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Topics:Marketing

by Veronika Schipper, on Jan 25, 2019 1:18:18 PM

Facts above opinions Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive …

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Topics:Marketing

by Veronika Schipper, on Jan 17, 2019 1:22:12 PM

Last week we gave a bespoke Google Cloud workshop to the analytical team from Oogstonline to help them learn as much as possible about Google BigQuery and machine learning, both …

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Topics:news

by Veronika Schipper, on Jan 17, 2019 10:32:54 AM

CES 2019, the biggest consumer electronics show in the world, ended last week in Las Vegas and like every year, it showcased the latest innovations from audio, video, IoT, robotics …

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Topics:Google

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:CloudDigital MarketingGoogleBig data

by Veronika Schipper, on Jan 1, 2019 9:00:00 AM

Amsterdam, Netherlands Crystalloids BV and Crystalloids Innovations BV jointly announce today that they are merging into one company to become a leading IT organisation focused on Google Cloud Platform and …

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Topics:news

by Veronika Schipper, on Dec 10, 2018 4:48:59 PM

Crystalloids is actively contributing to the Data-Driven Marketing Association (DDMA) by sharing knowledge and resources. The goal of these efforts is to professionalise the data-driven marketing sector further and to …

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Topics:Marketingnews

by Veronika Schipper, on Dec 4, 2018 4:38:08 PM

Although being relatively new in the cloud infrastructure marketplace, Google Cloud managed to establish a strong position next to the big players AWS and Microsoft. In the past three years, …

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Topics:CloudGoogle

by Veronika Schipper, on Nov 27, 2018 2:28:49 PM

DataOps is one of the rising big data analytic trends in 2019, and it grows in importance. Data are becoming more complex, and organisations are looking for new ways to …

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Topics:AnalyticsBig data