News

by Nande Konst, on Oct 11, 2021 2:52:37 PM

We made the decision to move to a new office for several reasons. One of the main reasons is that our new office is better accessible by public transport as …

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Topics:Crystalloids

by Kevin Kriek, on Oct 11, 2021 1:20:05 PM

Building software is a process in which both the customer and Crystalloids are closely involved. It is very important that this process is as flexible as possible. Priorities within an …

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Topics:Customer Data PlatformCustomer Data Platform SoftwareCustomer Data Platform Usescases

by Will Rulof, on Sep 14, 2021 3:45:00 PM

Gaining data and insights can be a complex process. As a major player in the market you have to deal with data coming from many different internal and external systems …

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Topics:Customer Data PlatformBig QueryCustomer Data Platform SoftwareGoogle Recommendations AI

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

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Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform

by Jan Hendrik Fleury, on Aug 25, 2021 1:53:20 PM

The share of wallet of the Salesforce platform components in marketing, sales, commerce and service have risen significantly. Salesforce was the first-mover in SAAS CRM based solutions and has been …

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Topics:Google CloudData DrivenData Analytics

by Jan Hendrik Fleury, on Aug 24, 2021 10:51:04 AM

For many years, the architectures of a Data Warehouse and a Data Lake have been viewed as separate systems, applicable to specific data types and user skill sets. That’s history …

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Topics:Google CloudDatavaultDatawarehouseDatameshlakehouse

by Jan Hendrik Fleury, on Aug 17, 2021 11:56:07 AM

We are thrilled to have obtained several particular ‘Partner Expertises’ by demonstrating customer success and solutions. These expertises are categorized in solution areas and vertical industries. What are these and …

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Topics:Google Partner ExpertisesGoogle Cloud Partner BadgePartner

by Marc de Haas & Jan Hendrik Fleury, on Jul 13, 2021 3:35:19 PM

In my first blog in the series, I described the types of embedded BI as a user interface and what it can bring to your company, clients, partners and employees …

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Topics:Embedded BI

by Richard Verhoeff, on Jul 13, 2021 3:34:44 PM

To enable Crystalloids’ management to make wise decisions for our company, data needs to be collected and wrangled. Graphical data preparation without coding speeds up the process, and it enhances …

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Topics:data wrangling

by Marc de Haas & Jan Hendrik Fleury, on Jul 13, 2021 3:26:44 PM

Embedded BI helps to improve data usability and decision-making. In order to accomplish this, reports, dashboards and data visualisation are integrated and placed directly within the user interface of an …

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Topics:Embedded BI

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