News / Customer Data Platform

Customer Data Platforms (CDPs) have become an essential tool for businesses looking to optimize their marketing strategies and improve customer experiences. In the first blog series, we introduced the packaged …

The interest and adoption of packaged Customer Data Platforms (CDPs) spiked over the last years, but now the times are changing. Many within our industry are questioning the effectiveness, future …

Here at Crystalloids, we recognize the technicality of our work as data experts and engineers. Our staff would rather–more likely than not– find it more natural to develop a new …

With Google Cloud’s continuous pursuit of innovations into their product offerings and development of automation tools using Machine Learning (ML) and Artificial Intelligence (AI), our staff must always stay one …

This Year's Finalists & Details About the Award Show Curious about which organizations are best leveraging your data as a customer or just want to learn more about the most …

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

Building software is a process in which both the customer and Crystalloids are closely involved. It is very important that this process is as flexible as possible. Priorities within an …