News / Customer Data Platform

by Kevin Kriek, on Oct 11, 2021 1:20:05 PM

Building software is a process in which both the customer and Crystalloids are closely involved. It is very important that this process is as flexible as possible. Priorities within an …

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Topics:Customer Data PlatformCustomer Data Platform SoftwareCustomer Data Platform Usescases

by Will Rulof, on Sep 14, 2021 3:45:00 PM

Gaining data and insights can be a complex process. As a major player in the market you have to deal with data coming from many different internal and external systems …

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Topics:Customer Data PlatformBig QueryCustomer Data Platform SoftwareGoogle Recommendations AI

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

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Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform

by Jan Hendrik Fleury, on Nov 7, 2019 3:13:50 PM

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …

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Topics:NewsMarketing AnalyticsCustomer Data Platform

by Jan Hendrik Fleury & Clemens Niekler, on Oct 7, 2019 3:51:16 PM

Connecting all applications for both transactional and analytical purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudCustomer Data Platform

by Richard Verhoeff & Veronika Schipper, on Jul 18, 2019 1:37:56 PM

Nowadays, companies are faced with many options on how to collect and manage customer data. There are a lot of technologies that talk about a single customer view or 360 …

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Topics:Google CloudCustomer Data Platform

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