News / Customer Data Platform

by Marc de Haas & Jan Hendrik Fleury, on Mar 15, 2023 9:47:01 AM

Customer Data Platforms (CDPs) have become an essential tool for businesses looking to optimize their marketing strategies and improve customer experiences. In the first blog series, we introduced the packaged …

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Topics:Customer Data PlatformCustomer Data Platform SoftwareData SolutionCDP architecture

by Marc de Haas & Jan Hendrik Fleury, on Mar 15, 2023 9:45:47 AM

The interest and adoption of packaged Customer Data Platforms (CDPs) spiked over the last years, but now the times are changing. Many within our industry are questioning the effectiveness, future …

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Topics:Customer Data PlatformCustomer Data Platform SoftwareData SolutionCDP architecture

by Ronnie Bathoorn, on Jan 17, 2023 5:41:42 PM

Here at Crystalloids, we recognize the technicality of our work as data experts and engineers. Our staff would rather–more likely than not– find it more natural to develop a new …

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Topics:Google CloudAI and Machine LearningNewsCustomer Data PlatformhobbyArchitectcorporate industrystaff announcementstech trendsentrepreneurialinventingbrewing

by Crystalloids Team, on Dec 13, 2022 6:37:41 PM

With Google Cloud’s continuous pursuit of innovations into their product offerings and development of automation tools using Machine Learning (ML) and Artificial Intelligence (AI), our staff must always stay one …

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Topics:Google CloudNewsCustomer Data PlatformNew HireRitualsdata integrationcorporate industrystaff announcements

by Crystalloids Team, on Nov 14, 2022 5:03:59 PM

This Year's Finalists & Details About the Award Show Curious about which organizations are best leveraging your data as a customer or just want to learn more about the most …

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Topics:Google CloudNewsCustomer Data PlatformGoogle Cloud PlatformMarketingOPSdigitalcloud data platformDDMA

by Jan Hendrik Fleury, on Apr 1, 2022 12:16:09 PM

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

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Topics:Customer Data PlatformCDP architectureDatamodeldata

by Jan Hendrik Fleury, on Feb 4, 2022 10:46:38 AM

Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudCustomer Data Platform

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:55 AM

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

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Topics:Customer Data Platformdata strategyfirst-party datasharing of audience

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:48 AM

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

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Topics:Customer Data PlatformGoogle Cloud PlatformCDP architecture designGCPCDP architecture

by Kevin Kriek, on Oct 11, 2021 1:20:05 PM

Building software is a process in which both the customer and Crystalloids are closely involved. It is very important that this process is as flexible as possible. Priorities within an …

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Topics:Customer Data PlatformCustomer Data Platform SoftwareCustomer Data Platform Usescases
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