News / Customer Data Platform

by Jan Hendrik Fleury, on Nov 7, 2019 3:13:50 PM

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …

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Topics:NewsMarketing AnalyticsCustomer Data Platform

by Jan Hendrik Fleury & Clemens Niekler, on Oct 7, 2019 3:51:16 PM

Connecting all applications for both transactional and analytical purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudCustomer Data Platform

by Richard Verhoeff & Veronika Schipper, on Jul 18, 2019 1:37:56 PM

Nowadays, companies are faced with many options on how to collect and manage customer data. There are a lot of technologies that talk about a single customer view or 360 …

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Topics:Google CloudCustomer Data Platform