News / Customer Data Platform

by Jan Hendrik Fleury, on Apr 1, 2022 12:16:09 PM

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

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Topics:Customer Data PlatformCDP architectureDatamodeldata

by Jan Hendrik Fleury, on Feb 4, 2022 10:46:38 AM

Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudCustomer Data Platform

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:55 AM

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

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Topics:Customer Data Platformdata strategyfirst-party datasharing of audience

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:48 AM

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

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Topics:Customer Data PlatformGoogle Cloud PlatformCDP architecture designGCPCDP architecture

by Kevin Kriek, on Oct 11, 2021 1:20:05 PM

Building software is a process in which both the customer and Crystalloids are closely involved. It is very important that this process is as flexible as possible. Priorities within an …

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Topics:Customer Data PlatformCustomer Data Platform SoftwareCustomer Data Platform Usescases

by Will Rulof, on Sep 14, 2021 3:45:00 PM

Gaining data and insights can be a complex process. As a major player in the market, you have to deal with data coming from many different internal and external systems …

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Topics:Customer Data PlatformBig QueryCustomer Data Platform SoftwareGoogle Recommendations AI

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews, you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

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Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform

by Jan Hendrik Fleury, on Nov 7, 2019 3:13:50 PM

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …

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Topics:NewsMarketing AnalyticsCustomer Data Platform

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