Palina Salimyanova

Palina Salimyanova

Head of Operations

Palina is Head of Operations at Crystalloids, combining a technical background with a people-first approach to create clarity, alignment, and trust across teams.

With more than 13 years of experience across data, software, product, and operations, she helps Crystalloids run on data, not guesses, by building decision-ready insights, KPI frameworks, and reliable governance structures that support sustainable growth.

Palina holds a Bachelor’s degree in Information Systems and a Master’s degree in Mathematical Methods of Economics & Management, and is currently completing her MBA. She believes strong systems only truly work when teams feel connected, supported, and empowered.

Outside of work, she enjoys visiting museums, exploring Dutch masters, and painting.

Posts by Palina Salimyanova

The Journey to a Unified BI Platform: 5 Moments That Led Us to Looker

The Journey to a Unified BI Platform: 5 Moments That Led Us to Looker

Dec 10, 2025 2:31:46 PM 4 min read
Smarter Hiring Starts Here: Inside Our Automated Recruitment Pipeline

Smarter Hiring Starts Here: Inside Our Automated Recruitment Pipeline

Oct 1, 2025 1:10:32 PM 2 min read
Semantic Layer, Your Foundation for Reliable Business Intelligence
Semantic Layer, Your Foundation for Reliable Business Intelligence

Semantic Layer, Your Foundation for Reliable Business Intelligence

Apr 23, 2025 2:32:56 PM 4 min read
How Sijthoff Media Has Become Data-Driven: An IT Perspective
How Sijthoff Media Has Become Data-Driven: An IT Perspective

How Sijthoff Media Has Become Data-Driven: An IT Perspective

Jun 10, 2024 2:00:42 PM 4 min read
Exploring Business Intelligence: Looker vs Tableau vs PowerBI

Exploring Business Intelligence: Looker vs Tableau vs PowerBI

Feb 19, 2024 12:56:12 PM 6 min read
From Data Chaos to Clarity: Looker and Crystalloids in Action

From Data Chaos to Clarity: Looker and Crystalloids in Action

Sep 8, 2023 9:18:00 AM 5 min read
DuetAI in Looker: Reimagining Business Intelligence

DuetAI in Looker: Reimagining Business Intelligence

Sep 7, 2023 8:52:18 AM 3 min read
Trends in Business Intelligence You Can’t Miss

Trends in Business Intelligence You Can’t Miss

May 16, 2023 1:51:01 PM 5 min read
Helping Rituals connect Digital, IT, & Marketing

Helping Rituals connect Digital, IT, & Marketing

Oct 11, 2022 3:14:46 PM 1 min read
Meet Lotte, marketing analytics engineer and Andrei, lead developer

Meet Lotte, marketing analytics engineer and Andrei, lead developer

Aug 24, 2020 3:11:49 PM 4 min read
ANWB personalization case nominated for the DDMA Customer Data Award

ANWB personalization case nominated for the DDMA Customer Data Award

Mar 12, 2020 4:39:06 PM 3 min read
Meet Marc: Crystalloids Lead Software Developer (and the longest-serving employee)
Meet Marc: Crystalloids Lead Software Developer (and our longest employee)

Meet Marc: Crystalloids Lead Software Developer (and the longest-serving employee)

Jul 15, 2019 9:25:14 AM 2 min read
Looker joins Google Cloud and we are proud to be their partner
Crystalloids (1)

Looker joins Google Cloud and we are proud to be their partner

Jun 18, 2019 2:29:43 PM 2 min read
"To be a good software developer you need creativity."
To be a good software developer you need creativity.

"To be a good software developer you need creativity."

Oct 5, 2018 1:25:20 PM 2 min read