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Identity Resolution: Driving Personalization in a Privacy-First World
Marketing Analytics

Identity Resolution: Driving Personalization in a Privacy-First World

Feb 12, 2025 3:12:27 PM 3 min read
How to Create the Best Customer Retention Strategy
The best retention strategy
Marketing Analytics

How to Create the Best Customer Retention Strategy

Jan 30, 2025 4:00:11 PM 5 min read
How to Build an Effective Churn Prediction Model
Marketing Analytics

How to Build an Effective Churn Prediction Model

Jan 16, 2025 12:46:49 PM 3 min read
How To Optimize Every Interaction With Next Best Action And CDP
How To Optimize Every Interaction With Next Best Action And CDP
Customer Data Platform

How To Optimize Every Interaction With Next Best Action And CDP

Jul 23, 2024 11:40:49 AM 3 min read
Value Based Bidding: The Secret to Smarter, More Profitable Ads
Marketing Analytics

Value Based Bidding: The Secret to Smarter, More Profitable Ads

Jan 29, 2024 10:53:49 AM 6 min read
How to activate first party data for advertising
How to activate first party data for advertising
Business intelligence

How to activate first party data for advertising

Nov 21, 2023 10:30:02 AM 6 min read
Master first-party data for omni-channel excellence
Customer Data Platform

Master first-party data for omni-channel excellence

Feb 4, 2022 10:13:55 AM 5 min read
How to Maximize ROI with Conversion Model in Marketing
How to Maximize ROI with Conversion Model in Marketing
Customer Data Platform

How to Maximize ROI with Conversion Model in Marketing

Apr 8, 2021 1:10:52 PM 7 min read
The impact of customer lifetime value on your ad spend
The impact of customer lifetime value on your ad spend
Marketing Analytics

The impact of customer lifetime value on your ad spend

Jul 2, 2019 2:22:25 PM 3 min read