News / Data Analytics

by Richard Verhoeff & Veronika Schipper, on Jul 18, 2019 1:37:56 PM

Nowadays, companies are faced with many options on how to collect and manage customer data. There are a lot of technologies that talk about a single customer view or 360 …

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Topics:Google CloudData Analytics

by Veronika Schipper, on Apr 25, 2019 3:53:32 PM

If you have heard NoSQL term before, but you are clueless about the meaning of it, you are in the right place. In this article we want to define the …

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Topics:AI and Machine LearningData Analytics

by Veronika Schipper, on Mar 1, 2019 11:59:42 AM

Data transformation is essential to every business intelligence process. The amount of data that companies collect nowadays is astonishing, but only 0,5% of this data is actually being analysed and used further for …

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Topics:Google CloudData Analytics

by Veronika Schipper, on Nov 27, 2018 2:28:49 PM

DataOps is one of the rising big data analytic trends in 2019, and it grows in importance. Data are becoming more complex, and organisations are looking for new ways to …

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Topics:Data Analytics

by Mustafa Bozkurt, on Nov 2, 2018 3:51:29 PM

Marketing literature on customer retention acknowledges the fact the best strategy to grow your customer base is not to lose any customers. But what is the best retention strategy? Here are …

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Topics:Data Analytics

by Veronika Schipper, on Sep 18, 2018 11:01:01 AM

Regardless of industry, data continue to dominate the digital age. Organisations are focused on gathering as much information as they can to drive smarter business decisions. But the shift from …

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Topics:Data Analytics

by Veronika Schipper, on Sep 17, 2018 2:26:31 PM

In the era of big data, finding out the best way to make sense of data can be everything for a company. As technology is evolving, it is important to …

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Topics:Data Analytics

by Robin Laurens, on Apr 3, 2018 4:12:29 PM

In the blog series What's new in InsightOS we keep our customers, and everyone who's interested updated about InsightOS. We are constantly improving our product in the best possible way …

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Topics:Data AnalyticsInsightOSBigQuery

by Robin Laurens, on Mar 30, 2018 1:18:39 PM

In the blog series What's new in InsightOS we keep our customers, and everyone who's interested updated about InsightOS. We are constantly improving our product in the best possible way …

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Topics:Data AnalyticsInsightOS

by Robin Laurens, on Mar 19, 2018 2:50:13 PM

Are you a Dutch company that processes personal data? Then you have to make sure that on May the 25th your whole data processing management complies with the new General …

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Topics:Data Analytics