Jan Hendrik Fleury

Jan Hendrik Fleury

Jan Hendrik is a commercial director of Crystalloids. He is passionate about data and besides his role at Crystalloids, he is a chairman of the DDMA chapter Data, Decisions and Engagement. He used to live in Paris but his heart is in Amsterdam. Outside of work he enjoys fitness, cooking and fashion.

Recent Posts by Jan Hendrik Fleury:

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

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Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform

by Jan Hendrik Fleury, on Aug 25, 2021 1:53:20 PM

The share of wallet of the Salesforce platform components in marketing, sales, commerce and service have risen significantly. Salesforce was the first-mover in SAAS CRM based solutions and has been …

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Topics:Google CloudData DrivenData Analytics

by Jan Hendrik Fleury, on Aug 24, 2021 10:51:04 AM

For many years, the architectures of a Data Warehouse and a Data Lake have been viewed as separate systems, applicable to specific data types and user skill sets. That’s history …

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Topics:Google CloudDatavaultDatawarehouseDatameshlakehouse

by Jan Hendrik Fleury, on Aug 17, 2021 11:56:07 AM

We are thrilled to have obtained several particular ‘Partner Expertises’ by demonstrating customer success and solutions. These expertises are categorized in solution areas and vertical industries. What are these and …

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Topics:Google Partner ExpertisesGoogle Cloud Partner BadgePartner

by Jan Hendrik Fleury, on Jul 13, 2021 3:25:00 PM

It’s time to make your data work for you! I will show you how to build a data monetisation strategy that leverages your company’s data to open new revenue opportunities …

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Topics:data monetisation examples

by Jan Hendrik Fleury, on May 20, 2021 9:54:27 AM

Crystalloids, a software development and marketing analytics engineering company announces that it has partnered with Tinyclues, a CRM Marketing Technology Company that enables marketers to deliver on business goals through …

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Topics:News

by Jan Hendrik Fleury, on Dec 17, 2020 9:03:27 AM

Everything changes doesn’t it? I have picked 10 technology and marketing trends to keep your eye on for next year Hyperautomation Developers growing influence on CIO’s agenda Multi- and hybrid …

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Topics:Google CloudNews

by Jan Hendrik Fleury, on Jun 16, 2020 12:27:08 PM

The recent decrease in sales revenue for most companies is putting CMO’s under pressure to reduce costs. An interesting opportunity is to reduce manual labour by automating hundreds of customer …

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Topics:Marketing Analytics

by Jan Hendrik Fleury, on Nov 28, 2019 3:36:20 PM

To become data-driven, it is imperative to distribute information across all working teams to gain a competitive advantage. The more people with diverse expertise and ability to access the data …

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Topics:Google CloudMarketing AnalyticsLooker

by Jan Hendrik Fleury, on Nov 7, 2019 3:13:50 PM

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …

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Topics:NewsMarketing AnalyticsCustomer Data Platform

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