Jan Hendrik Fleury

Jan Hendrik Fleury

Jan Hendrik is a commercial director of Crystalloids. He is passionate about data and besides his role at Crystalloids, he is a chairman of the DDMA chapter Data, Decisions and Engagement. He used to live in Paris but his heart is in Amsterdam. Outside of work he enjoys fitness, cooking and fashion.

Recent Posts by Jan Hendrik Fleury:

by Jan Hendrik Fleury, on Apr 1, 2022 12:16:09 PM

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

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Topics:Customer Data PlatformCDP architectureDatamodeldata

by Jan Hendrik Fleury, on Mar 25, 2022 8:55:45 AM

Marketing Operations Managers have become strategic integrators of both the CMO and key cross-functional stakeholders in areas such as product, IT, data science, and customer service. MarketingOps leaders are now …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:54:48 AM

Marketing is currently undergoing a transformation to put the customer first at scale. This is necessary because the processes run 24/7. Operational, creative, brand, analytics, and data engineering teams work …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Feb 4, 2022 10:46:38 AM

Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudCustomer Data Platform

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:55 AM

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

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Topics:Customer Data Platformdata strategyfirst-party datasharing of audience

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:48 AM

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

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Topics:Customer Data PlatformGoogle Cloud PlatformCDP architecture designGCPCDP architecture

by Jan Hendrik Fleury, on Jan 11, 2022 8:47:34 PM

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

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Topics:Marketing AnalyticsGoogle Cloud Platformdata strategyAutomation of AudiencesAIAudience EngineAudience Segmentation

by Jan Hendrik Fleury, on Dec 22, 2021 1:08:02 PM

When do you need a data mesh architecture framework, what does it bring and what does it take to adopt? The first sentence in the blog should be: Data mesh …

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Topics:Data Mesh ExplainedWhen need for data meshHow does data mesh workData OwnershipWhat does data mesh solve

by Jan Hendrik Fleury, on Dec 7, 2021 12:01:33 PM

Sjoerd Wolthers, CIO at FD Media Group FD Media Group is in the middle of a digital and data-driven transformation. Data strategy, cloud, analytics, and organizational structure are part of …

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Topics:Data Analyticsdata strategyTransformation

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews, you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

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Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform

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