Jan Hendrik Fleury

In the overviews of CDP Institute and other Martech overviews you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

The share of wallet of the Salesforce platform components in marketing, sales, commerce and service have risen significantly. Salesforce was the first-mover in SAAS CRM based solutions and has been …

For many years, the architectures of a Data Warehouse and a Data Lake have been viewed as separate systems, applicable to specific data types and user skill sets. That’s history …

We are thrilled to have obtained several particular ‘Partner Expertises’ by demonstrating customer success and solutions. These expertises are categorized in solution areas and vertical industries. What are these and …

It’s time to make your data work for you! I will show you how to build a data monetisation strategy that leverages your company’s data to open new revenue opportunities …

Crystalloids, a software development and marketing analytics engineering company announces that it has partnered with Tinyclues, a CRM Marketing Technology Company that enables marketers to deliver on business goals through …

Everything changes doesn’t it? I have picked 10 technology and marketing trends to keep your eye on for next year Hyperautomation Developers growing influence on CIO’s agenda Multi- and hybrid …

The recent decrease in sales revenue for most companies is putting CMO’s under pressure to reduce costs. An interesting opportunity is to reduce manual labour by automating hundreds of customer …

To become data-driven, it is imperative to distribute information across all working teams to gain a competitive advantage. The more people with diverse expertise and ability to access the data …

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …