Jan Hendrik Fleury

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

Marketing Operations Managers have become strategic integrators of both the CMO and key cross-functional stakeholders in areas such as product, IT, data science, and customer service. MarketingOps leaders are now …

Marketing is currently undergoing a transformation to put the customer first at scale. This is necessary because the processes run 24/7. Operational, creative, brand, analytics, and data engineering teams work …

Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

When do you need a data mesh architecture framework, what does it bring and what does it take to adopt? The first sentence in the blog should be: Data mesh …

Sjoerd Wolthers, CIO at FD Media Group FD Media Group is in the middle of a digital and data-driven transformation. Data strategy, cloud, analytics, and organizational structure are part of …

In the overviews of CDP Institute and other Martech overviews, you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …