by Jan Hendrik Fleury & Meliska Meintjes, on Feb 8, 2022 2:51:49 PM

As you might already know, a recent case has been filed by a privacy organization called “None Of Your Business,” which was picked up by the Austrian DPA. After considering …

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Topics:Google AnalyticsOptimizationGDPRGA4SEO Strategy

by Jan Hendrik Fleury, on Feb 4, 2022 10:46:38 AM

Connecting all applications for transactional, analytical, and activation purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudCustomer Data Platform

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:55 AM

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

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Topics:Customer Data Platformdata strategyfirst-party datasharing of audience

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:48 AM

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

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Topics:Customer Data PlatformGoogle Cloud PlatformCDP architecture designGCPCDP architecture

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