News / MarketingOPS

by Meliska Meintjes, on Mar 25, 2022 9:15:19 AM

Controversial thought: working with waterfall sucks. Waterfall leaves too much room for problems to remain unnoticed until the project neared completion, which left large, costly changes as the only solution …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:55:45 AM

Marketing Operations Managers have become strategic integrators of both the CMO and key cross-functional stakeholders in areas such as product, IT, data science, and customer service. MarketingOps leaders are now …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:54:48 AM

Marketing is currently undergoing a transformation to put the customer first at scale. This is necessary because the processes run 24/7. Operational, creative, brand, analytics, and data engineering teams work …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

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