News / Marketing Analytics

by Meliska Meintjes, on Mar 25, 2022 9:15:19 AM

Controversial thought: working with waterfall sucks. Waterfall leaves too much room for problems to remain unnoticed until the project neared completion, which left large, costly changes as the only solution …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:55:45 AM

Marketing Operations Managers have become strategic integrators of both the CMO and key cross-functional stakeholders in areas such as product, IT, data science, and customer service. MarketingOps leaders are now …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Jan Hendrik Fleury, on Mar 25, 2022 8:54:48 AM

Marketing is currently undergoing a transformation to put the customer first at scale. This is necessary because the processes run 24/7. Operational, creative, brand, analytics, and data engineering teams work …

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Topics:Marketing AnalyticsSCRUMAgileMarketingOPSLean

by Meliska Meintjes, on Mar 18, 2022 1:42:16 PM

DevOps concepts are applied to data management for analytics in DataOps and have proven value in the data analytics world. In terms of downstream analytics and data science teams, DataOps …

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Topics:Marketing Analytics

by Jan Hendrik Fleury, on Jan 11, 2022 8:47:34 PM

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

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Topics:Marketing AnalyticsGoogle Cloud Platformdata strategyAutomation of AudiencesAIAudience EngineAudience Segmentation

by Meliska Meintjes, on Jan 5, 2022 3:01:30 PM

The ability to achieve tangible business results by monetizing customer-related data is a necessity to stay competitive. One of our Specializations is to design, build and monitor Marketing Analytics solutions …

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Topics:Marketing AnalyticsGoogle Premier PartnerGoogle PartnerCelebration

by Lotte Jonkman, on Apr 8, 2021 1:10:52 PM

Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog 4: deploying the model In my third blog …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Jan 18, 2021 10:00:00 AM

Blog 3 out of 4: Training and evaluating the conversion model Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Dec 4, 2020 11:30:14 AM

Blog 2 out of 4: feature selection analysis Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog …

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Topics:NewsMarketing Analytics

by Tom Wamelink, on Oct 26, 2020 2:07:25 PM

Segmenting customers can help you know, understand and follow your customer by finding groups with similar needs and characteristics. Furthermore it facilitates democratising the customers through your organisation to become …

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Topics:NewsMarketing Analytics

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