News / Marketing Analytics

by Tom Wamelink, on Sep 28, 2020 1:31:52 PM

One of the nice features of Looker is the wide range of out-of-the-box building blocks to easily make dashboards. Recently, new Looker blocks have been introduced for Google Marketing Platform …

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Topics:NewsMarketing AnalyticsLooker

by Jan Hendrik Fleury, on Jun 16, 2020 12:27:08 PM

The recent decrease in sales revenue for most companies is putting CMO’s under pressure to reduce costs. An interesting opportunity is to reduce manual labour by automating hundreds of customer …

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Topics:Marketing Analytics

by Jan Hendrik Fleury, on Nov 28, 2019 3:36:20 PM

To become data-driven, it is imperative to distribute information across all working teams to gain a competitive advantage. The more people with diverse expertise and ability to access the data …

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Topics:Google CloudMarketing AnalyticsLooker

by Jan Hendrik Fleury, on Nov 7, 2019 3:13:50 PM

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …

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Topics:NewsMarketing AnalyticsCustomer Data Platform

by Jan Hendrik Fleury, on Nov 5, 2019 8:15:00 AM

YouTube, Google Search and Play use one of the largest and most sophisticated industrial recommendation systems ever. It didn’t take long for Google to make this knowledge and computing power …

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Topics:Google CloudMarketing Analytics

by Veronika Schipper, on Oct 17, 2019 11:19:25 AM

Innovations, security, open-source. Those were the topics of the Google Cloud Summit 2019, which we attended last week Friday in Amsterdam. With almost twice as many people registered this year, …

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Topics:Google CloudMarketing Analytics

by Veronika Schipper, on Sep 27, 2019 3:13:49 PM

Social Commerce - the new sales channel Today 84% of shoppers review at least one social media site before making a purchase. It is hence no surprise that social commerce …

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Topics:Marketing Analytics

by Jan Hendrik Fleury & Veronika Schipper, on Sep 3, 2019 10:01:00 AM

Simplify your workflow. Act on data right now from Looker. A modern data platform that directly connects with your data warehouse is an excellent way of getting insights from your …

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Topics:Google CloudMarketing AnalyticsLooker

by Veronika Schipper, on Jul 2, 2019 2:22:25 PM

New vs. retained customer Gaining new customers is always exciting and brings a level of satisfaction to sales and marketing people. New customers are thrilled to receive a great product …

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Topics:Marketing Analytics

by Jan Hendrik Fleury, on May 13, 2019 3:46:41 PM

How can you save your time spent on setting up and maintaining data streams and workflows to automate and optimise your advertising? On May 9th at the Google Headquarters in …

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Topics:Marketing Analytics