News / Marketing Analytics

by Lotte Jonkman, on Apr 8, 2021 1:10:52 PM

Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog 4: deploying the model In my third blog …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Jan 18, 2021 10:00:00 AM

Blog 3 out of 4: Training and evaluating the conversion model Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Dec 4, 2020 11:30:14 AM

Blog 2 out of 4: feature selection analysis Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog …

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Topics:NewsMarketing Analytics

by Tom Wamelink, on Oct 26, 2020 2:07:25 PM

Segmenting customers can help you know, understand and follow your customer by finding groups with similar needs and characteristics. Furthermore it facilitates democratising the customers through your organisation to become …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Oct 26, 2020 2:05:19 PM

Blog 1 out of 4: capture the behavioral 'rules' that lead to your target The increase of digital advertising spend, the rise of competition in e-commerce, and the decline of …

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Topics:NewsMarketing Analytics

by Tom Wamelink, on Sep 28, 2020 1:31:52 PM

One of the nice features of Looker is the wide range of out-of-the-box building blocks to easily make dashboards. Recently, new Looker blocks have been introduced for Google Marketing Platform …

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Topics:NewsMarketing AnalyticsLooker

by Jan Hendrik Fleury, on Jun 16, 2020 12:27:08 PM

The recent decrease in sales revenue for most companies is putting CMO’s under pressure to reduce costs. An interesting opportunity is to reduce manual labour by automating hundreds of customer …

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Topics:Marketing Analytics

by Jan Hendrik Fleury, on Nov 28, 2019 3:36:20 PM

To become data-driven, it is imperative to distribute information across all working teams to gain a competitive advantage. The more people with diverse expertise and ability to access the data …

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Topics:Google CloudMarketing AnalyticsLooker

by Jan Hendrik Fleury, on Nov 7, 2019 3:13:50 PM

Summary of Crystalloids presentation at the DDMA Afternoon Update about creating a central customer view (Oct-2019) Creating and maintaining a central client profile has been a top-3 challenge for marketers …

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Topics:NewsMarketing AnalyticsCustomer Data Platform

by Jan Hendrik Fleury, on Nov 5, 2019 8:15:00 AM

YouTube, YouTube Music, Google Search, Google Display advertising use the largest and most sophisticated industrial recommendation systems ever. It didn’t take long for Google to make their machine learning architecture …

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Topics:Google CloudMarketing Analytics

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