Customer Data Platform

Unified customer profile

Privacy-first architecture

Real-time data

Composable and scalable

What is a Customer Data Platform?

A headless and open Customer Data Platform (CDP) integrates data and martech systems to enable your sales, marketing, and service teams to become truly customer-centric.

With a centralised 360° consumer profile built on the Google Cloud CDP, your business can deliver exactly what your consumers need when they need it.

How it works

Our CDP solution is built on the Google Cloud ecosystem, allowing you to unify data, activate insights, and deliver results while managing first-, second-, and third-party data under GDPR compliance.

In the cookieless era, our CDP provides the single source of truth you need to implement necessary AI and marketing tools. We have the frameworks, templates, and use case experiences to deliver a flexible marketing technology ecosystem adapted to your current and future business needs.

CDP Use Cases

As the demand for personalisation and tailored content grows, your business will have the actionable insights to deliver what your consumer needs when needed. With access to a centralised 360° consumer profile on a headless and open Customer Data Platform (CDP), your business can leverage the power of Google Cloud CDP to:

Create customer segments that can be used for audience creation and targeting.

Measure the performance of marketing and sales efforts on customer and medium-type level.

Trace user interaction across owned and paid channels, apps and platforms.

Predict customer behaviour to optimise marketing outcomes.

Optimise ad spending by targeting customers and audiences that bring the highest value to your business.

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