by Tom Wamelink, on Jan 17, 2023 5:53:01 PM

If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …

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Topics:Google CloudNewsdata vault modelingdata strategyAudience Segmentationdigitalrfmcustomer segmentationcustomer personalizationbusiness

by Ronnie Bathoorn, on Jan 17, 2023 5:41:42 PM

Here at Crystalloids, we recognize the technicality of our work as data experts and engineers. Our staff would rather–more likely than not– find it more natural to develop a new …

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Topics:Google CloudAI and Machine LearningNewsCustomer Data PlatformhobbyArchitectcorporate industrystaff announcementstech trendsentrepreneurialinventingbrewing

by Crystalloids Team, on Jan 17, 2023 5:40:20 PM

If your plan for 2023 is to provide customers and employees with data-based services and you are not completely sure how to achieve that, keep reading. This plan is often …

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Topics:Google CloudNewsData Drivendata strategyData Solutionfirst-party datadataITdigitalmarketingworkshops

by Jan Hendrik Fleury, on Jan 17, 2023 5:38:28 PM

At Crystalloids we are highly specialized in designing and building Customer Data Platforms on Google Cloud. Using business cases before we start, we have performed dozens of implementations and architecture …

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Topics:Google CloudNewsGoogle Cloud Platformfirst-party dataCDP architectureITdigitalcloud data platformtech trends2023salesforce
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