Body&Fit Application Integration

The Challenge

Body&Fit needed to migrate from its existing commerce platform to Shopify to support its direct-to-consumer and direct-to-store operations.

This created a complex integration challenge: connecting the new Shopify front-end, warehouse system, and the existing back-end infrastructure, which included a Crystalloids’ Contact Services Solution, an email marketing platform, and a BI platform.

The Goal

The primary objective was clear:

Migrate to Shopify as a scalable e-commerce platform supporting direct-to-consumer and direct-to-store operations.
Simplify the technology stack to reduce the cost of ownership, streamline operations, and unlock modern features that give business teams greater independence.
Deliver a robust, reliable, and scalable integration solution that ensures smooth connections with existing systems and can be deployed quickly to meet the go-live timeline.

About Body&Fit

Body&Fit has been a prominent player in the sports nutrition, supplement, and dietary product business since its founding in the Netherlands in 1995. Their core purpose is to inspire people globally to lead fitter and healthier lives. They achieve this by supplying a wide array of sports, lifestyle, and fitness performance products. A key focus for Body&Fit is maintaining expertise in performance nutrition, ensuring they stay on top of the latest developments to support their consumer base.

Visit their website →

The Solution

Crystalloids’ engineers designed and implemented the integrations using Google Cloud Application Integration, a low-code, serverless iPaaS platform.

This approach accelerated delivery compared to building and maintaining custom pipelines in a tool like Dataflow. With Application Integration, the team could:

Design integrations visually using low-code flows instead of writing and debugging large amounts of code.
Rely on a fully managed platform that handles scaling, orchestration, and monitoring automatically, reducing management overhead.
Deploy faster to meet the project’s timeline without compromising reliability.
Adapt easily to future changes since flows can be modified and extended without rebuilding pipelines, keeping long-term costs predictable.

Application Integration became the central orchestration layer, ensuring data could be pulled from Shopify, transformed, and distributed seamlessly across the business without the complexity of custom-engineered pipelines.

The Result

Within two months, the team completed integrating two new external systems. By the third month, the complete solution was in production, a speedy turnaround for a project of this scale.

The outcomes were clear:

Speed – the low-code approach cut delivery time from months to weeks.
Agility – integration flows can now be adjusted quickly as business needs change.
Lower ownership costs – no ongoing pipeline maintenance or heavy engineering overhead.
Reliability at scale – real-time connections between e-commerce, warehouse, and back-end systems ensure smooth daily operations.

Body&Fit now runs on a modern, flexible e-commerce platform powered by Shopify and Google Cloud, with Application Integration ensuring that all parts of the business stay seamlessly connected.

Switching to Shopify has simplified our technology stack, unlocked new features, and lowered our cost of ownership. While the integrations turned out more complex than expected, the solution works reliably, and with Crystalloids’ support, we successfully delivered the project within the timelinepossible.

Fritjof Haalboom

Head of Technology, Body & Fit

Body&Fit: Faster Shopify Migration with Google iPaaS

Crystalloids introduced a low-code integration layer using Google Cloud’s Application Integration, reducing development time and long-term maintenance costs while ensuring scalability.