News / Google

by Clemens Niekler, on May 16, 2019 9:46:32 AM

In times of massive climate change, sustainable business is not only important but necessary. That is why we at Crystalloids aim to minimise our ecological footprint as far as possible …

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Topics:GoogleCloud

by Veronika Schipper, on Apr 16, 2019 3:28:12 PM

Google Cloud Next 2019 in San Francisco introduced lots of innovation in the area of data management, smart analytics and productivity. CEO Sundar Pichai kicked off the Day one announcing …

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Topics:GoogleCloudnews

by Veronika Schipper, on Apr 5, 2019 2:30:01 PM

Why turning to an online travel agency when you can book your next trip right on Google? With the recent redesign of their hotel and flights booking tool, Google is critically disrupting the online travel industry. Thanks …

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Topics:GoogleArtificial Intelligence

by Jan Hendrik Fleury, on Apr 2, 2019 1:44:53 PM

The Rituals solution at Google Insights Every company that is willing to become customer-centric needs to get the essential basics in its architecture and data management right. Our client Rituals Cosmetics has …

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Topics:GoogleCloudBig datadata managementcustomer-centric

by Veronika Schipper, on Mar 22, 2019 3:06:24 PM

Google has just gotten serious about gaming with their recent announcement of Stadia, a service that streams games directly to your browser. With Stadia, games on YouTube will feature a …

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Topics:GoogleTechnologynews

by Veronika Schipper, on Mar 15, 2019 10:34:27 AM

If you are collecting lots of data, then you might be interested in using Google BigQuery. This data warehouse is highly scalable, serverless and now officially available for free! BigQuery sandbox is Google's initiative …

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Topics:GoogleBigQuery

by Veronika Schipper, on Mar 1, 2019 11:59:42 AM

Data transformation is essential to every business intelligence process. The amount of data that companies collect nowadays is astonishing, but only 0,5% of this data is actually being analysed and used further for …

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Topics:GoogleCloud

by Veronika Schipper, on Feb 14, 2019 3:40:22 PM

Whether you are working with data or not, you can now build a machine learning model without a single knowledge of Python. How? With Google BigQueryML. Designed for data analysts or marketers …

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Topics:GoogleBigQuery

by Veronika Schipper, on Jan 17, 2019 10:32:54 AM

CES 2019, the biggest consumer electronics show in the world, ended last week in Las Vegas and like every year, it showcased the latest innovations from audio, video, IoT, robotics …

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Topics:Google

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:GoogleDigital MarketingCloudBig data