Kevin Kriek

Kevin Kriek

Head of Sales

Kevin is Head of Sales at Crystalloids, where he combines deep technical expertise with commercial leadership to help organisations design and implement impactful Google Cloud solutions.

Before leading Sales, Kevin built his career on the technical side as a Lead Marketing Analytics Engineer at Crystalloids. This means he not only understands what Crystalloids delivers, he can actually build it. With strong expertise in cloud architecture, data engineering, and scalable marketing technology solutions on Google Cloud Platform, he combines technical depth with commercial sharpness.

Kevin holds an MSc in Finance & Investments from Rotterdam School of Management, Erasmus University. As a certified Google Cloud Professional, he brings credibility and practical knowledge into every client conversation.

Kevin enjoys setting ambitious goals and working hard to achieve them, whether that’s supporting clients in reaching their next milestone or competing on the padel court. He has a competitive spirit, but believes real success comes from strong teamwork, good preparation, and delivering on your promises.

Posts by Kevin Kriek

Real-Time Personalisation: Profit vs Noise
Computer screen monitoring customer data

Real-Time Personalisation: Profit vs Noise

Feb 17, 2026 9:58:07 AM 3 min read
First-Party Data Activation: Turning Q4 Signals into Q1 Revenue

First-Party Data Activation: Turning Q4 Signals into Q1 Revenue

Jan 19, 2026 9:11:28 AM 3 min read
How to Build an Effective Churn Prediction Model

How to Build an Effective Churn Prediction Model

Jan 16, 2025 12:46:49 PM 3 min read
5 Ways To Turn Application Integration Challenges into Opportunities
5 Ways To Turn Application Integration Challenges into Opportunities

5 Ways To Turn Application Integration Challenges into Opportunities

May 15, 2024 11:29:07 AM 3 min read
How to activate first party data for advertising
How to activate first party data for advertising

How to activate first party data for advertising

Nov 21, 2023 10:30:02 AM 6 min read
How Tinyclues and Google Cloud deliver CDP capabilities marketers need

How Tinyclues and Google Cloud deliver CDP capabilities marketers need

Oct 11, 2022 3:09:02 PM 7 min read
Get Ahead with Google Recommendations AI

Get Ahead with Google Recommendations AI

Jul 26, 2022 4:17:01 PM 4 min read
Six tips to pass your Google Cloud Architect exam

Six tips to pass your Google Cloud Architect exam

May 24, 2022 1:29:48 PM 6 min read
Google Cloud Data Summit 2022

Google Cloud Data Summit 2022

Apr 12, 2022 3:56:29 PM 3 min read
Making your life as a marketer easier with MarketingOps

Making your life as a marketer easier with MarketingOps

Mar 25, 2022 9:15:19 AM 5 min read
Become a data-driven organisation with DataOps

Become a data-driven organisation with DataOps

Mar 18, 2022 1:42:16 PM 3 min read
Data Storage Solutions on Google Cloud

Data Storage Solutions on Google Cloud

Jan 17, 2022 10:18:58 AM 6 min read
Have you ever heard about a gift voucher with a twist?

Have you ever heard about a gift voucher with a twist?

Jan 11, 2022 7:30:23 PM 1 min read
Crystalloids achieves the Google Marketing Analytics Specialization - AGAIN

Crystalloids achieves the Google Marketing Analytics Specialization - AGAIN

Jan 5, 2022 3:01:30 PM 1 min read
Ronnie Bathoorn, the king of the keyboards

Ronnie Bathoorn, the king of the keyboards

Jan 3, 2022 12:57:56 PM 3 min read
Crystalloids' new office in Utrecht

Crystalloids' new office in Utrecht

Dec 7, 2021 1:58:42 PM 1 min read
Data Lakes: what are they and how to use them?

Data Lakes: what are they and how to use them?

Dec 7, 2021 1:50:02 PM 7 min read
Our New Hire: Meliska

Our New Hire: Meliska

Dec 1, 2021 4:20:06 PM 2 min read
How Diversity Boosts Teamwork And Collaboration At Crystalloids

How Diversity Boosts Teamwork And Collaboration At Crystalloids

Nov 16, 2021 4:16:32 PM 3 min read
Crystalloids relocating to new office downtown Amsterdam

Crystalloids relocating to new office downtown Amsterdam

Oct 11, 2021 2:52:37 PM 1 min read
Going from use case to customer data platform in 9 steps

Going from use case to customer data platform in 9 steps

Oct 11, 2021 1:20:05 PM 5 min read
A best practice for collecting and publishing data in Google Cloud Platform in 3 steps

A best practice for collecting and publishing data in Google Cloud Platform in 3 steps

Feb 17, 2021 11:23:38 AM 3 min read
Introducing new hires developer Martin and DevOps engineer Francesco

Introducing new hires developer Martin and DevOps engineer Francesco

Oct 26, 2020 3:06:17 PM 4 min read
Computer vision: today and tomorrow
Computer Vision Article

Computer vision: today and tomorrow

Nov 15, 2019 8:47:00 AM 3 min read
How machine learning improves search engines
Search Engine Article Google 1

How machine learning improves search engines

Oct 27, 2019 10:59:29 AM 4 min read
Google Cloud Summit 2019 in Amsterdam was all about innovation
Google Cloud Summit 2019 in Amsterdam was all about cloud and innovation

Google Cloud Summit 2019 in Amsterdam was all about innovation

Oct 17, 2019 11:19:25 AM 2 min read
Working at Crystalloids: Our Computer Science Interns
Our Computer Science Interns

Working at Crystalloids: Our Computer Science Interns

Aug 12, 2019 2:03:34 PM 4 min read
Artificial Intelligence - Curse or Blessing?
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Artificial Intelligence - Curse or Blessing?

Jul 1, 2019 10:14:00 AM 5 min read
How Google ensures the safety of your data
shutterstock_1145887868 edited blog

How Google ensures the safety of your data

Jun 10, 2019 9:01:00 AM 3 min read
3 reasons why your business should transfer to the cloud
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3 reasons why your business should transfer to the cloud

Jun 5, 2019 11:26:00 AM 4 min read
Google Cloud Platform (GCP) - The ultimate overview
google cloud platform

Google Cloud Platform (GCP) - The ultimate overview

Jun 4, 2019 10:00:00 AM 3 min read
5 examples of how Google Cloud helps saving our planet
5 examples of how Google Cloud helps saving our planet

5 examples of how Google Cloud helps saving our planet

May 16, 2019 9:46:32 AM 4 min read
How a data-driven approach helps you improve customer experiences
How data-driven approach helps you improve your customer experiences

How a data-driven approach helps you improve customer experiences

Jan 25, 2019 1:18:18 PM 2 min read