How a data-driven approach helps you improve customer experiences
by Veronika Schipper, on Jan 25, 2019 1:18:18 PM
Facts above opinions
Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive amount of customer data that is being collected. So when it comes to making decisions, your business should rely on those data and not on instincts.
Trusting your intuition and believing in the same marketing strategy that used to work twenty years ago, such as spending most of your budget on media advertising or sending the same email to your audiences, is not enough. Now it is all about facts and knowledge you gain from your customer data. But handling a big amount of data can be difficult and gathering that data in one place even more.
Finding the truth
When your data is scattered across Google Analytics, Customer Relationship Management system and among other sources, it remains challenging to find the one source of truth. As a result, the role of the IT department is changing rapidly. What used to be a supporting unit for the rest of the organisation is nowadays a central and vital part of the business.
Information technology can bridge all the data gaps within the company and every department from including marketing, customer service or logistics can benefit. Having all data stored in one location is a great start for getting better insights from your big data and for driving better business decisions.
Predict with artificial intelligence
Although it might seem obvious, not that many companies have figured out how to centralise their data and have all the information working together. Those that managed to centrally store, structure and analyse their data can apply artificial intelligence to simplify their processes and get to know their customer better.
According to IDC, companies will spend $57.6 billion in 2021 on artificial intelligence with retail delivering the fastest spending growth on this technology. Unlocking the power of AI and machine learning models helps companies reach their marketing goals.
These can include creating segments and personas so that your marketing campaigns can be tailor-made to your customers' interests and needs. Machine learning models can predict the probability of a marketing lead to convert into a customer by purchasing a product or engaging with your services.
Improve customer experiences
We are not the only ones who believe that by making the best out of your customer data you can improve your customers’ experience, streamline operations, reduce unnecessary infrastructure costs and create new sources of revenue.
Crystalloids builds and deploys scalable AI and end-to-end machine learning solutions that can tap into the valuable information locked inside all of your data to give you a competitive advantage.
Crystalloids helps companies improve their customer experiences and build marketing technology. Founded in 2006 in the Netherlands, Crystalloids builds crystal-clear solutions that turn customer data into information and knowledge into wisdom. As a leading Google Cloud Partner, Crystalloids combines experience in software development, data science, and marketing making them one of a kind IT company. Using the Agile approach Crystalloids ensures that use cases show immediate value to their clients and make their job focus more on decision making and less on programming.
For more information, please visit www.crystalloids.com or follow us on LinkedIn.