Example of a Featured Snippet. Image source: Google
In our previous blog, we wrote about the growth of voice search and what this means for businesses. One of the results of more and more people doing queries by voice is that the traditional search results in Google Search (the famous 10 blue links) will become less important and the so-called featured snippets will become the one result you should care about.
To help you learn more about these snippets, Google just started a new blog series, called: A reintroduction to Google's featured snippets. The blog gives an extended view of when, where and why they provide featured snippets. A helpful blog, as it can give you insights in the way you should optimize your blog content in order to have it shown in the descriptive box (the snippet).
We recommend the blog for everyone: consumers and businesses. Enjoy!
We believe voice search, voice assistants and smart speakers are the future. We help our customers prepare for this future by developing software on the Google Cloud. Want to find out more? Contact us!