Tom Wamelink

If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …

BigQuery ML (BQML) makes machine learning available directly from Google’s data warehouse using only SQL for coding. Models are built and evaluated in BigQuery and stored in tables where predictions …

Segmenting customers can help you know, understand and follow your customer by finding groups with similar needs and characteristics. Furthermore it facilitates democratising the customers through your organisation to become …

One of the nice features of Looker is the wide range of out-of-the-box building blocks to easily make dashboards. Recently, new Looker blocks have been introduced for Google Marketing Platform …