Tom Wamelink

Tom Wamelink

Recent Posts by Tom Wamelink:

by Tom Wamelink, on Jan 17, 2023 5:53:01 PM

If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …

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Topics:Google CloudNewsdata vault modelingdata strategyAudience Segmentationdigitalrfmcustomer segmentationcustomer personalizationbusiness

by Tom Wamelink, on May 20, 2021 9:56:03 AM

BigQuery ML (BQML) makes machine learning available directly from Google’s data warehouse using only SQL for coding. Models are built and evaluated in BigQuery and stored in tables where predictions …

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Topics:NewsBig QueryMachine Learning (ML)

by Tom Wamelink, on Oct 26, 2020 2:07:25 PM

Segmenting customers can help you know, understand and follow your customer by finding groups with similar needs and characteristics. Furthermore it facilitates democratising the customers through your organisation to become …

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Topics:NewsMarketing Analytics

by Tom Wamelink, on Sep 28, 2020 1:31:52 PM

One of the nice features of Looker is the wide range of out-of-the-box building blocks to easily make dashboards. Recently, new Looker blocks have been introduced for Google Marketing Platform …

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Topics:NewsMarketing AnalyticsLooker
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