Lotte Jonkman

Lotte Jonkman

Recent Posts by Lotte Jonkman:

by Lotte Jonkman, on Apr 8, 2021 1:10:52 PM

Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog 4: deploying the model In my third blog …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Jan 18, 2021 10:00:00 AM

Blog 3 out of 4: Training and evaluating the conversion model Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Dec 4, 2020 11:30:14 AM

Blog 2 out of 4: feature selection analysis Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Oct 26, 2020 2:05:19 PM

Blog 1 out of 4: capture the behavioral 'rules' that lead to your target The increase of digital advertising spend, the rise of competition in e-commerce, and the decline of …

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Topics:NewsMarketing Analytics