Marketing Analytics Workshop
Unlock value from first-party data to optimize and personalize your marketing.
Increase your return on marketing ad spend by 5%
We will help you identify and prioritize your most significant challenges, create a roadmap outlining where to start, lay out concrete milestones, and define your end goals. By the end of the workshop, you will have articulated clear next steps for getting your organization on the path towards advanced, data-driven marketing.This workshop is targeted at people responsible for marketing in your company and everyone else with a business interest in getting value from your data.
What will you learn?
- Identify which data can generate real value for your business
- Learn more about the GCP products relevant to marketing analytics
- Learn how advanced analytics can help you personalize your customer experience
Understand how to align the customer experience with your objectives
Who is it for?
Request more information
Our three steps approach
1. Our free offer
We offer you a free of charge 2-hour workshop to learn about your situation and to share successful use cases for inspiration in your specific vertical. Once you've completed Step 1, you have the freedom to choose whether to move forward with Step 2.
2. Co-creation of use-cases
In a 2-hour workshop, we co-create a backlog of your data-driven dreams. Together with personas such as CRM, Performance Marketing, eCommerce, BI, finance, and of course, with us, we shape the backlog with user stories.
Together, we plot the dreams on two axes: short term gains and ease of development: the use cases that fit both are being refined. Then a business case is detailed out. You choose which user stories will be developed in a PoC (Proof of Concept). After that, the solution architecture is designed to estimate work on your side and Crystalloids' side.
The duration of this step is 6 days, during which our team invests their expertise and resources to deliver tangible results. The cost for Crystalloids' time during this phase is EUR 1080 per day, excluding VAT.
3. Building a Proof of Concept (PoC)
In this phase, we embark on building a Proof of Concept (PoC) based on the use cases identified during the workshop.