Marketing Analytics Workshop

Unlock value from first-party data to optimize and personalize your marketing.

About Marketing Analytics Workshop

This workshop aims to help you use your data to enable a personalized customer experience and optimize your e-business by utilizing state-of-the-art marketing analytics. On top of this, you will understand relevant Google Cloud products that provide the foundation for faster insights, enhanced data collaboration, and reduced setup time of data collection. 

We also help you to increase your return on marketing ad spend by 5%

We will help you identify and prioritize your most significant challenges, create a roadmap outlining where to start, lay out concrete milestones, and define your end goals. By the end of the workshop, you will thus have articulated clear next steps for getting your organization on the path towards advanced, data-driven marketing.

What will you learn

  • Identify which data can generate real value for your business
  • Learn more about the GCP products relevant to marketing analytics
  • Learn how advanced analytics can help you personalize your customer experience
  • Understand how to align the customer experience with your objectives

Who should attend

This workshop is targeted at people responsible for marketing in your company and everyone else with a business interest in getting value from your data.

Our 3 step approach

Step 1: Our free offer

We offer you a free of charge 2-hour workshop to learn about your situation and to share successful use cases for inspiration in your specific vertical. After step 1, you can decide if you want to proceed to step 2.

Step 2: Co-creation of your use cases

In a 2-hour workshop, we co-create a backlog of your data-driven dreams. Together with personas such as CRM, Performance Marketing, eCommerce, BI, finance, and of course, with us, we shape the backlog with user stories. Then together, we plot the dreams on two axes: short term gains and ease of development:

The use cases that fit both are being refined. Then a business case is detailed. After that, you choose which user stories will be developed in a PoC. After that, the solution architecture is designed to estimate work on your side and the Crystalloids' side.

This takes 6 days of Crystalloids time at EUR 1080 per day, excluding VAT. 

Step 3: Building a PoC

Results in 6 weeks. 

Why Crystalloids

Crystalloids is the first Google partner in the Netherlands specializing in Google Cloud Platform AND marketing activation on owned and paid channels. Next to our specialization, we have the code in place in building blocks to connect and integrate the data sources and applications, enabling low implementation cost and fast time to market.

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