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Crystalloids partners with Tinyclues, a CRM Marketing Technology Company that enables marketers to deliver on business goals through marketing that puts customers first.
The partnership combines the engineering and analytical skills of Crystalloids, the scalability and agility of BigQuery with the deep learning capabilities of Tinyclues that scores each customer in a CRM database based on propensity to buy a specific product or offering down to the SKU level. This approach empowers CRM Marketers to deliver more campaigns, find new campaign opportunities, and drive revenue by keeping what their customers want at the forefront of their marketing strategy.
Tinyclues' unique-in-market solution uses deep learning to identify implicit signals or “tiny clues”, that predict unidentified buying intent. CRM marketers trust Tinyclues to deliver on revenue goals by putting their customers at the center of their strategy. Combined with the power of BigQuery’s data warehousing capabilities, Tinyclues’ offering will enable customers to send more targeted campaigns, elevate CRM marketing revenue, and find new revenue opportunities, offering their clients a competitive edge. This powerful targeting capability means CRM marketers can pipe segments of high-propensity customers into their activation platforms for multi-channel activation across email, digital advertising, social, SMS, and more.
Tinyclues is a CRM Marketing Technology company that has delivered over 100,000 campaigns and has optimised campaigns on over $100B dollars in transactions. Based on more than a decade of CRM technology experience, Tinyclues has built a solution designed to empower CRM marketers to deliver on their business goals by placing their customers at the center of their marketing strategy. With technology that predicts customer buying intent for every offering in a brand’s portfolio, over 250 enterprise customers, globally, have used Tinyclues to deliver more product campaigns, find new revenue opportunities, elevate sales, and increase customer satisfaction through multi-channel CRM marketing. Tinyclues has been listed as a “Vendor to Watch” in Gartner’s Magic Quadrant for Digital Marketing Analytics and as a “Cool Vendor” within their Multichannel Marketing Report. G2 awarded Tinyclues the “Users Love Us” and “High-Performer Enterprise Winter and Spring 2021” certifications. Tinyclues’ EMEA headquarters is in Paris, France and U.S. headquarters is located in New York, U.S.