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Once data is collected, it needs to be displayed in a unified platform. Using data in your business means taking responsibility for the information within your data. Is the content of the collected data as expected? Is the data in the right format? This applies to both newly collected data and data that already sits within the database that can be enriched.
A unique identifier is used to link all of an individual customer's information from multiple sources so that it is accessible to all relevant teams and systems.
One of the biggest challenges companies are facing is setting up and maintaining processes that reliably collect and transform data so you can extract value from it any time you want.
As the density of incoming data varies, server less solutions are necessary to keep the downstream processes performant. Google Dataflow does just that.
Using Google Cloud Firestore, we build simple and sometimes complex unifications. We are experienced in ETL and transformations in the database such as Big query, called ELT.