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Marketing Analytics brings technology, engineering, analytics and people skills together to help companies optimise their marketing efforts by making better use of their first-party (own) data. It leverages services from Google Marketing Platform (GMP) and Google Cloud Platform (GCP) to improve digital marketing ROI and customer experiences on your owned and paid channels.
Marketing Analytics gathers web traffic data using Google Analytics, campaign performance data from the GMP advertising services and other sources. All of this is relevant for building audiences, smart targeting, analysis of attribution and monitoring.
People interact with your business from multiple touchpoints (website, ads, email marketing, social media, loyalty cards, etc.). This contributes to a massive amount of customer data that is being collected.
When all this data is scattered across your analytics, CRM system and among other sources, it creates silos and incomplete views for the business. It also remains challenging to find a complete overview of each customer.
As the need for businesses to provide better and more personalised experiences increases, the combination of cloud and marketing is becoming stronger and more important for organisations.
Drive more value from your data with marketing analytics.
Do any of these resonate with you? Is there any other challenge your business is facing that you want to bring up? We can help you answer these questions.
Popular competitors are Amazon Web Services and Microsoft Azure, but there are five reasons why Google Cloud is more interesting for marketers:
We are the first and one of the few Google Cloud partners in the Netherlands to achieve the Google Cloud Marketing Analytics certification. Our specialisation in Google Cloud Platform, marketing analytics and activation on own and paid channels landed us projects at ambitious and award winning clients including ANWB, CoolBlue and PVH (Calvin Klein, Tommy Hilfiger). We have several years of experience in this field and have been able to meet any challenge. Our customers are the best reference.