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We specialize in designing, building, and monitoring all kinds of data, analytical and activation platforms, also called Customer Data Platform, Marketing Activation Cloud, Advertising CDP, and more. Our Marketing Analytics capabilities bring technology, engineering, analytics, and people skills together to help you optimize your marketing efforts by making better use of first-party (owned) data, second-party (shared) data and third-party data. It leverages services from Google Cloud Platform (GCP) and your internal systems, owned, earned, and paid channels to improve digital marketing ROI and customer experiences.
All of this is relevant for building segmentation, audience management, smart targeting, activation, and attribution measurement.
Here is an example view on the components of a marketing analytics environment
People interact with your business from multiple touchpoints (website, ads, email marketing, social media, loyalty cards, etc.). This contributes to a massive amount of customer data that is being collected.
When all this data is scattered across your analytics, CRM system, and among other sources, it creates silos and incomplete views for the business. It also remains challenging to find a complete overview of each customer.
As the need for businesses to provide better and more personalized experiences increases, the combination of cloud and marketing is becoming stronger and more important for organizations.
Drive more value from your data with marketing analytics.
Do any of these resonate with you? Is there any other challenge your business is facing that you want to bring up? We can help you answer these questions.
Off-the-shelf solutions such as the suites of Salesforce and Adobe com and many other packaged tools may or may not meet what is in your best interest. What to do depends on the maturity of your company and the complexity of your requirements. In practice, in many cases, we advise a modular approach that means combining both custom build and off the shelf and integrating into a robust, managed solution as part of the lakehouse architecture. For detailed information about best practices 3 best practices of CDP architectures, we refer to this article in our blog section.
We are the first and one of the few Google Cloud partners in the Netherlands to achieve the Google Cloud Marketing Analytics certification. Our specialization in Google Cloud Platform, marketing analytics, and activation on own and paid channels landed us projects at ambitious and award-winning clients including ANWB, CoolBlue, and PVH (Calvin Klein, Tommy Hilfiger). We have several years of experience in this field and have been able to meet any challenge. Our customers are the best reference.