Customer Data Platform Implementation
Built on Crystalloids Contact Services
Unify, manage, and activate customer data in real time without the limitations of a packaged CDP. Crystalloids delivers a modern Customer Data Platform powered by Contact Services, a Google Cloud Platform-native, API-driven data layer that centralises identity, consent, and transactions within your own infrastructure.
- Unified customer profile
- Privacy-first architecture
- Real-time data
- Composable and scalable
Every System Knows Only Part of the Story
Customer data is everywhere, in CRM, e-commerce platforms, marketing tools, loyalty systems, customer service applications. Each system holds a fragment of the customer, but no one owns the full picture. This fragmentation leads to:
Data debt
Duplicate records and inconsistent customer profiles across systems.
Compliance risk
Fragmented consent management and limited traceability across channels.
Operational friction
Marketing, service, and operations teams acting on outdated or incomplete data.
With over 15,000 Martech tools available, it's clear no single platform can do everything. That's why Crystalloids Contact Services focuses on flexibility and interoperability.
The CDP Reimagined: One API for Real-Time Customer Data
Instead of adding another black-box platform, Crystalloids implements a composable CDP built on Contact Services.
Contact Services is the engine of your CDP
It is a fully API-driven contact data layer that unifies every customer interaction into a single, trusted source of truth — a single customer view, or Customer 360 — without locking you into a fixed product or schema.
CDP Capabilities Delivered via Contact Services
Free download
Want the full breakdown?
The Contact Services API Guide covers all 9 capabilities, a comparison with Salesforce Data Cloud & Hightouch, and how to get started, in one free PDF.
Composable Foundation for Customer Data
Most packaged CDPs lock your data into their own platform and cloud. Contact Services is built differently, as an open, composable data infrastructure.
GCP-Native Ownership
It runs in your Google Cloud environment. You own the data, the security, and the infrastructure.
No Rigid Schemas
Built on a custom NoSQL solution. We adapt to your data model, not the other way around.
Action over Analytics
While other platforms focus on slow BI reports, Contact Services is built for instant action and real-time personalisation.
Security and compliance by default
OAuth2 authentication, GDPR-compliant consent handling, and privacy controls are embedded into every interaction.
CDP Use Cases
Why Crystalloids?
At Crystalloids, we unify and safe-guard customer data with a data warehouse at the center of the ecosystem. You can focus on delivering personalized consumer experiences to drive customer experience and growth.
Over a decade of experience
In customer data platform (CDP) implementations for companies of any size or maturity.
Designed and implemented CDP solutions
Across retail, e-commerce, CPG, media, travel, leisure, recruitment, finance, professional services and manufacturing.
Over 100 use cases
And templates at your disposal with pre-built code, reducing the time to market and your bottom line.
Implementation Without a Replatform
A customer data platform implementation with Contact Services changes where your customer data comes together — not which systems you run.
Because Contact Services runs in your own Google Cloud tenant, nothing migrates into a vendor's platform. The data, the infrastructure and the integrations stay yours; what gets built is the contact layer across them, addressed through one open API — REST, Pub/Sub and Apigee.
There is no schema to conform to either. The custom NoSQL foundation adapts to your data model rather than the other way around, so the work is less about redefining how you describe a customer and more about connecting the systems that already hold part of one — CRM, POS, e-commerce, ERP — and keeping them in step through webhooks instead of overnight batches.
Consent and security are not a workstream that follows the integrations. OAuth2 authentication and GDPR-compliant consent handling are built into every interaction, which is also why the fragmentation shows up in five places at once: marketing, legal and security, IT, customer service and finance.
What remains is a scoping conversation rather than a licensing one: which of the nine capabilities go live first, on a commercial model of an implementation fee plus a flat monthly service fee. Over a decade of CDP implementations and more than 100 use cases with pre-built code are there to draw on, which is where time to market is won. That, in practice, is what our CDP consulting is.
Contact Services is the engine of your CDP.
Get the Contact Services API Guide
One API. Every Customer. In Real Time.
Free guide · 5 pages · Includes vendor comparison
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