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Shoppers interact with your brand from multiple touchpoints during their customer journey (ad campaigns, email, website, mobile app, loyalty programs, and more). Once customers experience a truly personalized service anywhere, they expect it everywhere. Their growing demand for personalization and tailored content creates new opportunities for your business.
To keep their business, you need to provide a better level of customer service. It’s crucial to have up-to-date, well-maintained, accessible customer data—a customer data platform makes it possible.
You want to show the right message to the right consumer through the right channel. And all of that needs to happen at the right moment for the smartest price. A Customer Data Platform, integrated with your favorite analytical and engagement applications, offers you safe and secure personalization at a scale that you need to distinguish your brand from the rest.
Companies have a wide variety of systems, applications for MDM, ERP, DAM, PIM, Customer Service, Marketing Automation, e-Commerce, packaged CDPs, advertising, etc. If the data these systems generate and need is spread across different parts of the organization, they create data silos on their own. These silos hold companies back from delivering insights and experiences for internal stakeholders and customers. Centralizing a unified view in a headless Customer Data Platform is the smartest choice.
The Customer Data Platform we build addresses the specific needs of organizations to migrate their data onto an integrated and open data platform. To gain insights about your consumers and be able to make decisions and improve the consumer experience, we integrate your analytical and engagement software with our headless data CDP.
The code, dataflows, and integrations that we have developed using Google Cloud technology are pre-defined building blocks that can be tailored to your specific requirements. Instead of packaged software, where you depend on the existing functionalities and roadmap of the supplier, we build a solution that will always meet your present and future demands. Therefore our headless (API driven) Customer Data Platform offers more flexibility to define your own rules when it comes to aspects such as user stitching or building audience segments.
To build a tailor-made Customer Data Platform you only pay for the usage of the Google Cloud Platform, a maintenance fee for our ContactServices API, and our development services. Depending on the type and number of data sources you want to connect, we estimate how much work is required. At Crystalloids, we work with the Scrum methodology, which allows you to see results in working software at the demo of each sprint which ensures great control. The code quality is excellent and documented.
Head of Technology, Body & Fit