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Larger companies use, on average, up to eight tools to deliver marketing-related activities. If data is spread across different parts of the organisation (webshop, customer service, email, etc.), they create data silos on their own. These silos hold companies back from delivering insights and experiences that can help them achieve better results.
The Customer Data Platform we build addresses the specific needs of organisations to migrate their data onto an integrated and open data platform. To gain insights about your consumers and be able to make decisions and improve the consumer experience, we integrate your analytical and engagement software with our headless data CDP.
The code, dataflows and integrations that we have developed using Google Cloud technology are pre-defined building blocks that can be tailored to your specific requirements. Instead of packaged software, where you depend on the existing functionalities and roadmap of the supplier, we build a solution that will always meet your present and future demands. Therefore our headless (API driven) Customer Data Platform offers more flexibility to define your own rules when it comes to aspects such as user stitching or building audience segments.
To build a tailor made Customer Data Platform you only pay for the usage of the Google Cloud Platform, a maintenance fee for our ContactServices API and our development services. Depending on the type and number of data sources you want to connect, we estimate how much work is required. At Crystalloids, we work with the Scrum methodology, which allows you to see results in working software at the demo of each sprint which ensures great control. The code quality is excellent and documented.
To organise all the available information about your customers, we built ContactServices API. It allows for data integration in the backend from various sources that are not naturally designed to talk to each other. Unlike many other out-of-the-box customer data platforms, we create a loop back to all the systems where data has been collected from.
You want to show the right message to the right consumer through the right channel. And all of that needs to happen at the right moment for the smartest price. A Customer Data Platform, integrated with your favourite analytical and engagement applications, offers you safe and secure personalisation at scale that you need to distinguish your brand from the rest.
Head of Technology, Body & Fit