Consulting Services

Consulting Services

You want to grasp the opportunity data & AI provide to create business value. You want to create a data-led and/or AI-enabled business and serve your customer better through faster, more precise, and more relevant operational processes. You need a guiding vision with a clear roadmap and the right capabilities to execute and move from promises to concrete value creation.

Break Down Silos & Incomplete Views

Automate Analytics Workflows

Power Marketing With Analytics

Activate Data Across The Enterprise

Break Down Silos & Incomplete Views

  • Management Consulting
    ● Summary of relevant datasets, tech in use, stakeholders and migration recommendations
    ● Workshop to create alignment
    ● Data governance guide
  • Systems Integration
    ● Documented schema
    ● Connectors
  • Analytics as a Service
    ● Match Table, joins
    ● Cleansed data set
    ● Query Cookbook
    ● Transformation cookbook

Automate Analytics Workflows

  • Management Consulting
    Requirements gathering across teams, KPI alignment
    ● Stakeholder needs map
    ● Technical requirements by team
    ● Standard KPIs
  • Systems Integration
    ● Define attribution and measurement framework
    ● Migration plan off of existing attribution partner (if applicable)
    ● Attribution model
    ● Query Cookbook
  • Analytics as a Service
    Build out dashboards for relevant stakeholders based on requirements

Power Marketing with analytics

  • Management Consulting
    Identify opportunities for ML project, define use case
    ● ML readiness assessment
    ● Business Requirements for ML projects
  • Analytics as a Service
    Create standard churn, prediction, and propensity models
    ● Model for churn analysis
    ● Model for demand prediction
    ● Model for propensity scoring

Activate Data Across the enterprise

  • Management Consulting 
     Assess current customer touch-points, identify areas for personalisation
    ● Comms / Project plan for activation
    ● Workshop with relevant stakeholders
  • Systems Integration
    Build execution pipelines into media platforms
    ● Pipeline into media (e.g. Google Ads, Google Marketing Platform APIs)
    ● Pipeline into Analytics 360 (e.g. custom dimensions)

Marketing Analytics

Understand the customer journey, predict customer behaviour to optimise marketing outcomes or personalise the customer experience. 

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Consulting Services