Consulting Services

Break Down Silos & Incomplete Views

• Management Consulting
  ● Summary of relevant datasets, tech in use, stakeholders, and migration recommendations
  ● Workshop to create alignment
  ● Data governance guide

• Systems Integration
  ● Documented schema
  ● Connectors

• Analytics as a Service
  ● Match Table, joins
  ● Cleansed data set
  ● Query Cookbook
  ● Transformation cookbook
  
  

Automate Analytics Workflows

• Management Consulting
  Requirements gathering across teams, KPI alignment
  ● Stakeholder needs map
  ● Technical requirements by team
  ● Standard KPIs

• Systems Integration
  ● Define attribution and measurement framework
  ● Migration plan off of existing attribution partner (if applicable)
  ● Attribution model
  ● Query Cookbook

• Analytics as a Service
  Build out dashboards for relevant stakeholders based on requirements

Power Marketing with analytics

• Management Consulting
  Identify opportunities for ML project, define use case
  ● ML readiness assessment
  ● Business Requirements for ML projects

• Analytics as a Service
  
  Create standard churn, prediction, and propensity models
  ● Model for churn analysis
  ● Model for demand prediction
  ● Model for propensity scoring

Activate Data Across the enterprise

• Management Consulting 
   Assess current customer touch-points, identify areas for personalisation
  ● Comms / Project plan for activation
  ● Workshop with relevant stakeholders

• Systems Integration
  Build execution pipelines into media platforms
  ● Pipeline into media (e.g. Google Ads, Google Marketing Platform APIs)
  ● Pipeline into Analytics 360 (e.g. custom dimensions)