You need a guiding vision with a clear roadmap, data strategy, and the right capabilities to execute and move from promises to concrete value creation.
A well-executed data strategy will give clarity, discipline, governance, and rationale for gathering data, keeping, and using it.
At the most basic level, your data strategy should aim to achieve two objectives: boosting top-line revenues through improved customer acquisition and loyalty, and also providing bottom-line value through operational efficiency and insights.
We can help you innovate, grow, and become an efficient and customer-centric organization from both IT and data angles. We set up your unified approach focused on increasing customer value, increasing operational efficiency, and increasing business impact.
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We have proven success in assessing and auditing your GCP (cloud) architecture and technology stack, your required skills, journey orchestration, alignment of data scientists and Machine Learning Operations, and finally, the activation of your CDP.
By mapping your needs and the systems for supporting the various steps in the customer journey, the “gaps” become visible, and a wish list can be made.
Our approach to your CDP assessment is guided by Gartner's Buy-Own-Advocate framework for the customer journey. We start with an audit of the current implementation and evaluate the business needs for supporting digital marketing and activation.
We audit the systems and custom components that play a role in the different steps of the customer journey. We converse with those responsible for the supporting systems, the developers of the custom components, data scientists, and stakeholders of the different steps of the customer journey.
You can view the CDP assessment we did in this customer case.
