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Analyze customer service interactions for content and sentiment to adjust marketing messages based on experience.
With sentiment monitoring, you will improve relationships with your customers by focusing on how they feel about your brand and translating that feeling into your marketing message.
Engage frustrated or angry customers through a push to email, media or anything that can be activated based on just an email address.
Use a clustering algorithm to segment customers based on behaviour, rather than pre-determined attributes. Address these clusters with an email, media or basically anything that can be activated based on an email address.
Start making informed decisions across different customer touch-points. Identify and prioritise groups of consumers you might be missing or neglecting.
Not sure where to start? Schedule a meeting with us directly.
The aim of this workshop is to help you use your own data to enable a personalised customer experience, and optimise your e-business utilising state-of-the-art marketing analytics. On top of this, you will get an understanding of relevant Google Cloud products that provides the foundation for faster insights, enhanced data collaboration, and reduced setup time of data collection.