Personalise the customer experience Cloud for Marketing

Personalise the customer experience

Cloud for Marketing Use Cases

Sentiment Monitoring 

Analyze customer service interactions for content and sentiment to adjust marketing messages based on experience.

With sentiment monitoring, you will improve relationships with your customers by focusing on how they feel about your brand and translating that feeling into your marketing message.

Engage frustrated or angry customers through a push to email, media or anything that can be activated based on just an email address.

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Personalise the customer experience Cloud for marketing
Personalise the customer experience Cloud for marketing

Data-driven Segmentation

Use a clustering algorithm to segment customers based on behaviour, rather than pre-determined attributes. Address these clusters with an email, media or basically anything that can be activated based on an email address.

Start making informed decisions across different customer touch-points. Identify and prioritise groups of consumers you might be missing or neglecting. 

Not sure where to start?  Schedule a meeting with us directly.

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Personalisation Engine

Use segmentation and predictions to influence what a customer sees on the site or app. Start to identify cross-sell opportunities on your site and up-sell customers as they engage with you. Personalise your website content and ads using behavioural data from users at scale.

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Personalise the customer experience Cloud for marketing
Cloud For Marketing Workshop

Cloud for Marketing Workshop

 

The aim of this workshop is to help you use your own data to enable a personalised customer experience, and optimise your e-business utilising state-of-the-art marketing analytics. On top of this, you will get an understanding of relevant Google Cloud products that provides the foundation for faster insights, enhanced data collaboration, and reduced setup time of data collection.

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