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Cloud for Marketing is a mix of technology and analytics that helps companies optimise their marketing efforts by making better use of their first-party (own) data.
Almost every company is using the Google Marketing Platform services such as Display & Video 360, Search, GA360. Using the power of both Google Cloud Platform and Google Marketing Platform you are able to benefit from providing better experiences to your customers and improving marketing ROI significantly.
Crystalloids is a leading partner in the Netherlands that specialises in both Google Cloud Platform AND marketing activation on owned and paid channels.
People interact with your business from multiple touchpoints (website, ads, email marketing, social media, loyalty cards, etc.). This contributes to a massive amount of customer data that is being collected.
When all this data is scattered across your analytics, CRM system and among other sources, it creates silos and incomplete views for the business. It also remains challenging to find a complete overview of each customer.
As the need for businesses to provide better and more personalised experiences increases, the combination of cloud and marketing is becoming stronger and more important for organisations.