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Cloud for Marketing is a mix of technology, engineering, analytics and people skills that helps companies optimise their marketing efforts by making better use of their first-party (own) data.
It leverages services from Google Marketing Platform (GMP) and Google Cloud Platform (GCP) to improve digital marketing ROI on owned and paid channels.
Cloud for Marketing gathers web traffic data using Google Analytics, campaign performance data from the GMP advertising services and other information. All of this is relevant for activation (marketing execution) and optimisation of paid media campaigns such as returned goods, margins on products, weather forecasts and trends.
Almost every company is using the Google Marketing Platform services such as Display & Video 360, Google Ads, Google Analytics, Campaign Manager. Using the power of both Google Cloud Platform and Google Marketing Platform, you can benefit from providing better experiences to your customers and improving marketing ROI significantly.
Crystalloids is one of the few certified by Google partners in The Netherlands that specialises in both Google Cloud Platform AND marketing activation on owned and paid channels.
People interact with your business from multiple touchpoints (website, ads, email marketing, social media, loyalty cards, etc.). This contributes to a massive amount of customer data that is being collected.
When all this data is scattered across your analytics, CRM system and among other sources, it creates silos and incomplete views for the business. It also remains challenging to find a complete overview of each customer.
As the need for businesses to provide better and more personalised experiences increases, the combination of cloud and marketing is becoming stronger and more important for organisations.
Do any of these resonate with you? Is there any other challenge your business is facing that you want to bring up? We can help you answer these questions.