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First-party data strategy to achieve the holy grail of omni-channel customer experiences

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:55 AM

First-party data strategy to achieve the holy grail of omni-channel customer experiences

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

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Topics:Customer Data Platformdata strategyfirst-party datasharing of audience
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