News / Marketing Analytics

by Veronika Schipper, on Nov 27, 2018 2:28:49 PM

DataOps is one of the rising big data analytic trends in 2019, and it grows in importance. Data are becoming more complex, and organisations are looking for new ways to …

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Topics:Marketing Analytics

by Mustafa Bozkurt, on Nov 2, 2018 3:51:29 PM

Marketing literature on customer retention acknowledges the fact the best strategy to grow your customer base is not to lose any customers. But what is the best retention strategy? Here are …

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Topics:Marketing Analytics

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

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Topics:Google CloudMarketing Analytics

by Veronika Schipper, on Sep 18, 2018 11:01:01 AM

Regardless of industry, data continue to dominate the digital age. Organisations are focused on gathering as much information as they can to drive smarter business decisions. But the shift from …

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Topics:Marketing Analytics

by Veronika Schipper, on Sep 17, 2018 2:26:31 PM

In the era of big data, finding out the best way to make sense of data can be everything for a company. As technology is evolving, it is important to …

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Topics:Marketing Analytics

by Veronika Schipper, on Aug 31, 2018 2:24:07 PM

The use of artificial intelligence is becoming more present in marketing as delivering a truly personalised experience is what consumers are requiring. Having more insight into consumer data and their …

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Topics:AI and Machine LearningMarketing Analytics

by Veronika Schipper, on Jul 6, 2018 12:09:18 PM

In today’s world, the e-commerce and in-store shopping are very closely related. People are researching online before doing local shopping. In fact, 80% of consumers are less likely to visit …

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Topics:Google CloudMarketing Analytics

by Robin Laurens, on Apr 3, 2018 4:12:29 PM

In the blog series What's new in InsightOS we keep our customers, and everyone who's interested updated about InsightOS. We are constantly improving our product in the best possible way …

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Topics:Google CloudInsightOSMarketing Analytics

by Robin Laurens, on Mar 30, 2018 1:18:39 PM

In the blog series What's new in InsightOS we keep our customers, and everyone who's interested updated about InsightOS. We are constantly improving our product in the best possible way …

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Topics:InsightOSMarketing Analytics

by Robin Laurens, on Mar 19, 2018 2:50:13 PM

Are you a Dutch company that processes personal data? Then you have to make sure that on May the 25th your whole data processing management complies with the new General …

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Topics:Marketing Analytics