News / Marketing Analytics

by Veronika Schipper, on Apr 25, 2019 3:53:32 PM

If you have heard NoSQL term before, but you are clueless about the meaning of it, you are in the right place. In this article we want to define the …

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Topics:AI and Machine LearningMarketing Analytics

by Veronika Schipper, on Mar 1, 2019 11:59:42 AM

Data transformation is essential to every business intelligence process. The amount of data that companies collect nowadays is astonishing, but only 0,5% of this data is actually being analysed and used further for …

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Topics:Google CloudMarketing Analytics

by Beata Blazskowska, on Feb 21, 2019 11:19:00 AM

Topics:Marketing Analytics

by Veronika Schipper, on Feb 4, 2019 9:20:37 AM

Last week we attended the DDMA Data Dag 2019 in Amsterdam which was aimed at professionals who see a smart use of data as a factor to differentiate themselves. We …

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Topics:Marketing Analytics

by Veronika Schipper, on Jan 25, 2019 1:18:18 PM

Facts above opinions Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive …

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Topics:Marketing Analytics

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:Google CloudMarketing Analytics

by Veronika Schipper, on Dec 10, 2018 4:48:59 PM

Crystalloids is actively contributing to the Data-Driven Marketing Association (DDMA) by sharing knowledge and resources. The goal of these efforts is to professionalise the data-driven marketing sector further and to …

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Topics:NewsMarketing Analytics

by Veronika Schipper, on Nov 27, 2018 2:28:49 PM

DataOps is one of the rising big data analytic trends in 2019, and it grows in importance. Data are becoming more complex, and organisations are looking for new ways to …

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Topics:Marketing Analytics

by Mustafa Bozkurt, on Nov 2, 2018 3:51:29 PM

Marketing literature on customer retention acknowledges the fact the best strategy to grow your customer base is not to lose any customers. But what is the best retention strategy? Here are …

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Topics:Marketing Analytics

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

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Topics:Google CloudMarketing Analytics