News / Marketing

by Veronika Schipper, on Feb 4, 2019 9:20:37 AM

Last week we attended the DDMA Data Dag 2019 in Amsterdam which was aimed at professionals who see a smart use of data as a factor to differentiate themselves. We …

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Topics:Marketing

by Veronika Schipper, on Jan 25, 2019 1:18:18 PM

Facts above opinions Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive …

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Topics:Marketing

by Veronika Schipper, on Dec 10, 2018 4:48:59 PM

Crystalloids is actively contributing to the Data-Driven Marketing Association (DDMA) by sharing knowledge and resources. The goal of these efforts is to professionalise the data-driven marketing sector further and to …

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Topics:Marketingnews

by Mustafa Bozkurt, on Nov 2, 2018 3:51:29 PM

Marketing literature on customer retention acknowledges the fact the best strategy to grow your customer base is not to lose any customers. But what is the best retention strategy? Here are …

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Topics:Marketing

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

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Topics:GoogleMarketingCloud

by Veronika Schipper, on Aug 31, 2018 2:24:07 PM

The use of artificial intelligence is becoming more present in marketing as delivering a truly personalised experience is what consumers are requiring. Having more insight into consumer data and their …

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Topics:MarketingArtificial Intelligence

by Veronika Schipper, on Jul 6, 2018 12:09:18 PM

In today’s world, the e-commerce and in-store shopping are very closely related. People are researching online before doing local shopping. In fact, 80% of consumers are less likely to visit …

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Topics:GoogleMarketing

by Robin Laurens, on Nov 2, 2017 12:18:39 PM

Every month we dig into a Google Cloud Product that makes it possible to capture, process, store and analyze big amounts of data in the Cloud. We don't just tell what these …

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Topics:GoogleMarketingCloudBig data

by Robin Laurens, on Oct 18, 2017 11:21:35 AM

As we all know, marketing has changed over the past years. Marketers use more and more different channels, both on- and offline, for their marketing campaigns. This trend brings lots …

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Topics:GoogleMarketingCloud