News / Google Cloud Platform

by Jan Hendrik Fleury, on Jan 17, 2023 5:38:28 PM

At Crystalloids we are highly specialized in designing and building Customer Data Platforms on Google Cloud. Using business cases before we start, we have performed dozens of implementations and architecture …

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Topics:Google CloudNewsGoogle Cloud Platformfirst-party dataCDP architectureITdigitalcloud data platformtech trends2023salesforce

by Crystalloids Team, on Nov 14, 2022 5:03:59 PM

This Year's Finalists & Details About the Award Show Curious about which organizations are best leveraging your data as a customer or just want to learn more about the most …

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Topics:Google CloudNewsCustomer Data PlatformGoogle Cloud PlatformMarketingOPSdigitalcloud data platformDDMA

by Crystalloids Team, on Nov 14, 2022 5:02:28 PM

Recap of Key data cloud takeaways from this year's Google Cloud Next '22 This year’s three-day Google Cloud Next ‘22 had so many announcements related to its cloud offerings showing …

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Topics:Google CloudEmbedded BIData AnalyticsGoogle Cloud PlatformGoogle PartnerdigitalGoogle Cloud Next

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:48 AM

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

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Topics:Customer Data PlatformGoogle Cloud PlatformCDP architecture designGCPCDP architecture

by Nande Konst, on Jan 17, 2022 10:18:58 AM

Choosing suitable storage options is essential to yielding optimal results. Selecting the right storage option enhances the performance of your services pipeline, but it also helps you set up a …

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Topics:Data AnalyticsGoogle Cloud Platformdata strategyData Solution

by Jan Hendrik Fleury, on Jan 11, 2022 8:47:34 PM

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

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Topics:Marketing AnalyticsGoogle Cloud Platformdata strategyAutomation of AudiencesAIAudience EngineAudience Segmentation

by Nande Konst, on Dec 7, 2021 1:50:02 PM

Data lakes and data warehouses are both used for storing big data, but the terms are not interchangeable. Basically, the only similarity between them is that they are both used …

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Topics:Google Cloud PlatformData LakehouseData WarehouseData Lake

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews, you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

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Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform
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