News / Google Cloud Platform

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:48 AM

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

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Topics:Customer Data PlatformGoogle Cloud PlatformCDP architecture designGCPCDP architecture

by Nande Konst, on Jan 17, 2022 10:18:58 AM

Choosing the right storage options is essential to yielding optimal results. The selection of the right storage option enhances the performance of your services pipeline and helps you set up …

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Topics:Data AnalyticsGoogle Cloud Platformdata strategyData Solution

by Jan Hendrik Fleury, on Jan 11, 2022 8:47:34 PM

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

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Topics:Marketing AnalyticsGoogle Cloud Platformdata strategyAutomation of AudiencesAIAudience EngineAudience Segmentation

by Nande Konst, on Dec 7, 2021 1:50:02 PM

Data lakes and data warehouses are both used for storing big data, but the terms are not interchangeable. Basically, the only similarity between them is that they are both used …

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Topics:Google Cloud PlatformData LakehouseData WarehouseData Lake

by Jan Hendrik Fleury, on Sep 14, 2021 3:32:29 PM

In the overviews of CDP Institute and other Martech overviews, you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …

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Topics:Customer Data PlatformCDP orchestrationCustomer Data Platform SoftwareGoogle Cloud Platform

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