News / digital

by Tom Wamelink, on Jan 17, 2023 5:53:01 PM

If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …

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Topics:Google CloudNewsdata vault modelingdata strategyAudience Segmentationdigitalrfmcustomer segmentationcustomer personalizationbusiness

by Crystalloids Team, on Jan 17, 2023 5:40:20 PM

If your plan for 2023 is to provide customers and employees with data-based services and you are not completely sure how to achieve that, keep reading. This plan is often …

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Topics:Google CloudNewsData Drivendata strategyData Solutionfirst-party datadataITdigitalmarketingworkshops

by Jan Hendrik Fleury, on Jan 17, 2023 5:38:28 PM

At Crystalloids we are highly specialized in designing and building Customer Data Platforms on Google Cloud. Using business cases before we start, we have performed dozens of implementations and architecture …

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Topics:Google CloudNewsGoogle Cloud Platformfirst-party dataCDP architectureITdigitalcloud data platformtech trends2023salesforce

by Carla Roman, on Dec 13, 2022 6:58:17 PM

Along with tech and data experts, we predict that in 2023 Customer Data Platforms (CDP’s) will remain a central influence for B2C and B2B business strategy. Whether for data management, …

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Topics:Google CloudNewsfirst-party dataCDP architectureITdigitalecommercemarketingholidaytech trends2023

by Will Rulof, on Nov 14, 2022 5:45:45 PM

The 2022 FIFA World Cup is here. In under a week the world will tune in to watch country against country in professional football. On the eve of the 2022 …

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Topics:Google CloudNewscosmetics companyRitualsInterviewdigital

by Carla Roman, on Nov 14, 2022 5:04:44 PM

Is your Cloud Data Platform (CDP) ready for this year's shopping season? Holiday shopping is here and if your business strategy isn’t based on the consumer profile insights of your …

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Topics:Google CloudNewsfirst-party dataCDP architectureITdigitalecommercemarketingholidayshopping

by Crystalloids Team, on Nov 14, 2022 5:03:59 PM

This Year's Finalists & Details About the Award Show Curious about which organizations are best leveraging your data as a customer or just want to learn more about the most …

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Topics:Google CloudNewsCustomer Data PlatformGoogle Cloud PlatformMarketingOPSdigitalcloud data platformDDMA

by Crystalloids Team, on Nov 14, 2022 5:03:18 PM

Expanding Our Business Intelligence (BI) Solutions & Developer Team As your business grows, so does your data. Many companies struggle–or simply don’t know–how to visualize data into tangible insight for …

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Topics:Google CloudNewsLookerEmbedded BIInterviewdigitalBusiness intelligenceBI

by Crystalloids Team, on Nov 14, 2022 5:02:28 PM

Recap of Key data cloud takeaways from this year's Google Cloud Next '22 This year’s three-day Google Cloud Next ‘22 had so many announcements related to its cloud offerings showing …

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Topics:Google CloudEmbedded BIData AnalyticsGoogle Cloud PlatformGoogle PartnerdigitalGoogle Cloud Next

by Carla Roman, on Oct 11, 2022 3:14:46 PM

Rituals digital success traced back to Crystalloids in interview with AG Connect During an interview with AG Connect magazine on their recent digital growth, CTO Bart Mudde and CDO Martijn …

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Topics:Google CloudNewscosmetics companyRitualsInterviewdigital
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