News / data vault modeling

by Tom Wamelink, on Jan 17, 2023 5:53:01 PM

If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …

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Topics:Google CloudNewsdata vault modelingdata strategyAudience Segmentationdigitalrfmcustomer segmentationcustomer personalizationbusiness

by Nande Konst, on Nov 16, 2021 4:13:48 PM

Marketing analytics produce the highest value and insight when data is combined from multiple sources. Many companies transform data through an ETL (Extract, Transform and Load) process and store data …

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Topics:data vault modelingdatabase architecturedatabase model
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