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by Tom Wamelink, on Jan 17, 2023 5:53:01 PM
If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …
Read Storyby Nande Konst, on Nov 16, 2021 4:13:48 PM
Marketing analytics produce the highest value and insight when data is combined from multiple sources. Many companies transform data through an ETL (Extract, Transform and Load) process and store data …
Read StoryLearn about Customer Data Platform, how to get the most value from your first-party data using marketing analytics and discover what is happening in the world of Google Cloud.
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