News / data strategy

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:55 AM

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

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Topics:Customer Data Platformdata strategyfirst-party datasharing of audience

by Nande Konst, on Jan 17, 2022 10:18:58 AM

Choosing the right storage options is essential to yielding optimal results. The selection of the right storage option enhances the performance of your services pipeline and helps you set up …

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Topics:Data AnalyticsGoogle Cloud Platformdata strategyData Solution

by Jan Hendrik Fleury, on Jan 11, 2022 8:47:34 PM

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

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Topics:Marketing AnalyticsGoogle Cloud Platformdata strategyAutomation of AudiencesAIAudience EngineAudience Segmentation

by Jan Hendrik Fleury, on Dec 7, 2021 12:01:33 PM

Sjoerd Wolthers, CIO at FD Media Group FD Media Group is in the middle of a digital and data-driven transformation. Data strategy, cloud, analytics, and organizational structure are part of …

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Topics:Data Analyticsdata strategyTransformation

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