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If your aim for 2023 is to decrease churn, increase buyer activation, and provide customers more personalized messaging, then RFM Modelling could be your answer. Our team understands how important …

If your plan for 2023 is to provide customers and employees with data-based services and you are not completely sure how to achieve that, keep reading. This plan is often …

In today’s world, companies need to show that their products and services are not only of good quality and offering value for money, they also need to be personally relevant …

Choosing suitable storage options is essential to yielding optimal results. Selecting the right storage option enhances the performance of your services pipeline, but it also helps you set up a …

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

Sjoerd Wolthers, CIO at FD Media Group FD Media Group is in the middle of a digital and data-driven transformation. Data strategy, cloud, analytics, and organizational structure are part of …