News / Customer Data Platform Software

Customer Data Platforms (CDPs) have become an essential tool for businesses looking to optimize their marketing strategies and improve customer experiences. In the first blog series, we introduced the packaged …

The interest and adoption of packaged Customer Data Platforms (CDPs) spiked over the last years, but now the times are changing. Many within our industry are questioning the effectiveness, future …

Building software is a process in which both the customer and Crystalloids are closely involved. It is very important that this process is as flexible as possible. Priorities within an …

Gaining data and insights can be a complex process. As a major player in the market, you have to deal with data coming from many different internal and external systems …

In the overviews of CDP Institute and other Martech overviews, you will hardly find the large cloud platforms. They are not 'packaged' and therefore do not fit their definition of …