News / Cloud for marketing

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:Google CloudCloud for marketing

by Veronika Schipper, on Dec 10, 2018 4:48:59 PM

Crystalloids is actively contributing to the Data-Driven Marketing Association (DDMA) by sharing knowledge and resources. The goal of these efforts is to professionalise the data-driven marketing sector further and to …

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Topics:NewsCloud for marketing

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

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Topics:Google CloudCloud for marketing

by Veronika Schipper, on Aug 31, 2018 2:24:07 PM

The use of artificial intelligence is becoming more present in marketing as delivering a truly personalised experience is what consumers are requiring. Having more insight into consumer data and their …

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Topics:AI and Machine LearningCloud for marketing

by Veronika Schipper, on Jul 6, 2018 12:09:18 PM

In today’s world, the e-commerce and in-store shopping are very closely related. People are researching online before doing local shopping. In fact, 80% of consumers are less likely to visit …

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Topics:Google CloudCloud for marketing

by Robin Laurens, on Nov 21, 2017 3:37:43 PM

Did you know that around 2/3 of the businesses are still using on-premise data storage options to store their data? While some of them have their specified reasons not to …

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Topics:Google CloudData AnalyticsCloud for marketing

by Robin Laurens, on Oct 18, 2017 11:21:35 AM

As we all know, marketing has changed over the past years. Marketers use more and more different channels, both on- and offline, for their marketing campaigns. This trend brings lots …

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Topics:Google CloudCloud for marketing