News / Cloud for marketing

by Jan Hendrik Fleury & Veronika Schipper, on Sep 3, 2019 10:01:00 AM

Simplify your workflow. Act on data right now from Looker. A modern data platform that directly connects with your data warehouse is an excellent way of getting insights from your …

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Topics:Google CloudCloud for marketingLooker

by Irina Brudaru & Veronika Schipper, on Jul 2, 2019 2:22:25 PM

New vs. retained customer Gaining new customers is always exciting and brings a level of satisfaction to sales and marketing people. New customers are thrilled to receive a great product …

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Topics:Cloud for marketing

by Jan Hendrik Fleury, on May 13, 2019 3:46:41 PM

How can you save your time spent on setting up and maintaining data streams and workflows to automate and optimise your advertising? On May 9th at the Google Headquarters in …

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Topics:Cloud for marketing

by Beata Blazskowska, on Feb 21, 2019 11:19:00 AM

Topics:Cloud for marketing

by Veronika Schipper, on Feb 4, 2019 9:20:37 AM

Last week we attended the DDMA Data Dag 2019 in Amsterdam which was aimed at professionals who see a smart use of data as a factor to differentiate themselves. We …

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Topics:Cloud for marketing

by Veronika Schipper, on Jan 25, 2019 1:18:18 PM

Facts above opinions Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive …

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Topics:Cloud for marketing

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:Google CloudCloud for marketing

by Veronika Schipper, on Dec 10, 2018 4:48:59 PM

Crystalloids is actively contributing to the Data-Driven Marketing Association (DDMA) by sharing knowledge and resources. The goal of these efforts is to professionalise the data-driven marketing sector further and to …

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Topics:NewsCloud for marketing

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

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Topics:Google CloudCloud for marketing

by Veronika Schipper, on Aug 31, 2018 2:24:07 PM

The use of artificial intelligence is becoming more present in marketing as delivering a truly personalised experience is what consumers are requiring. Having more insight into consumer data and their …

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Topics:AI and Machine LearningCloud for marketing