News / Cloud for marketing

by Veronika Schipper, on Oct 17, 2019 11:19:25 AM

Innovations, security, open-source. Those were the topics of the Google Cloud Summit 2019, which we attended last week Friday in Amsterdam. With almost twice as many people registered this year, …

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Topics:Google CloudCloud for marketing

by Jan Hendrik Fleury & Clemens Niekler, on Oct 7, 2019 3:51:16 PM

Connecting all applications for both transactional and analytical purposes can be achieved with a Customer Data Platform (CDP). If you are asking why your business should consider using a CDP, …

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Topics:Google CloudData AnalyticsCloud for marketing

by Veronika Schipper, on Sep 27, 2019 3:13:49 PM

Social Commerce - the new sales channel Today 84% of shoppers review at least one social media site before making a purchase. It is hence no surprise that social commerce …

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Topics:Cloud for marketing

by Jan Hendrik Fleury & Veronika Schipper, on Sep 3, 2019 10:01:00 AM

Simplify your workflow. Act on data right now from Looker. A modern data platform that directly connects with your data warehouse is an excellent way of getting insights from your …

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Topics:Google CloudCloud for marketingLooker

by Irina Brudaru & Veronika Schipper, on Jul 2, 2019 2:22:25 PM

New vs. retained customer Gaining new customers is always exciting and brings a level of satisfaction to sales and marketing people. New customers are thrilled to receive a great product …

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Topics:Cloud for marketing

by Jan Hendrik Fleury, on May 13, 2019 3:46:41 PM

How can you save your time spent on setting up and maintaining data streams and workflows to automate and optimise your advertising? On May 9th at the Google Headquarters in …

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Topics:Cloud for marketing

by Beata Blazskowska, on Feb 21, 2019 11:19:00 AM

Topics:Cloud for marketing

by Veronika Schipper, on Feb 4, 2019 9:20:37 AM

Last week we attended the DDMA Data Dag 2019 in Amsterdam which was aimed at professionals who see a smart use of data as a factor to differentiate themselves. We …

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Topics:Cloud for marketing

by Veronika Schipper, on Jan 25, 2019 1:18:18 PM

Facts above opinions Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive …

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Topics:Cloud for marketing

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:Google CloudCloud for marketing