News / Cloud

by Veronika Schipper, on Mar 1, 2019 11:59:42 AM

Data transformation is essential to every business intelligence process. The amount of data that companies collect nowadays is astonishing, but only 0,5% of this data is actually being analysed and used further for …

Read Story
Topics:GoogleCloud

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

Read Story
Topics:GoogleDigital MarketingCloudBig data

by Veronika Schipper, on Dec 4, 2018 4:38:08 PM

Although being relatively new in the cloud infrastructure marketplace, Google Cloud managed to establish a strong position next to the big players AWS and Microsoft. In the past three years, …

Read Story
Topics:GoogleCloud

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

Read Story
Topics:GoogleMarketingCloud

by Veronika Schipper, on Jul 13, 2018 8:22:26 AM

Cloud computing has quickly become one of the key businesses today as organisations are moving from on-premise solutions to Infrastructure-as-a-service (IaaS). While some companies are still evaluating how shifting their …

Read Story
Topics:Cloud

by Robin Laurens, on Apr 9, 2018 1:26:32 PM

Want to use your double click data with BigQuery but no idea how to import it fast and without knowledge of code? The BigQuery Transfer Service makes this possible. The …

Read Story
Topics:GoogleCloud

by Robin Laurens, on Apr 9, 2018 12:13:50 PM

For all the Google Cloud Platform users and lovers out there, we have some great listening advice for you: the Google Cloud Platform Podcast. What's it about? A podcast entirely …

Read Story
Topics:GoogleCloud

by Robin Laurens, on Mar 4, 2018 5:46:01 PM

This week McKinsey released an important report called Making a secure transition to the public cloud. According to McKinsey,  80 percent of the companies they studied, plan to have more than 10 …

Read Story
Topics:GoogleCloudTechnology

by Robin Laurens, on Nov 21, 2017 3:37:43 PM

Did you know that around 2/3 of the businesses are still using on-premise data storage options to store their data? While some of them have their specified reasons not to …

Read Story
Topics:GoogleCloudBig data

by Robin Laurens, on Nov 15, 2017 4:37:07 PM

We update this blog regularly to keep you informed about the latest Google news. Google has grown into such a massive tech company offering many products & services for different …

Read Story
Topics:GoogleCloudMachine Learning