News / CDP architecture

by Jan Hendrik Fleury, on Jan 17, 2023 5:38:28 PM

At Crystalloids we are highly specialized in designing and building Customer Data Platforms on Google Cloud. Using business cases before we start, we have performed dozens of implementations and architecture …

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Topics:Google CloudNewsGoogle Cloud Platformfirst-party dataCDP architectureITdigitalcloud data platformtech trends2023salesforce

by Carla Roman, on Dec 13, 2022 6:58:17 PM

Along with tech and data experts, we predict that in 2023 Customer Data Platforms (CDP’s) will remain a central influence for B2C and B2B business strategy. Whether for data management, …

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Topics:Google CloudNewsfirst-party dataCDP architectureITdigitalecommercemarketingholidaytech trends2023

by Carla Roman, on Nov 14, 2022 5:04:44 PM

Is your Cloud Data Platform (CDP) ready for this year's shopping season? Holiday shopping is here and if your business strategy isn’t based on the consumer profile insights of your …

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Topics:Google CloudNewsfirst-party dataCDP architectureITdigitalecommercemarketingholidayshopping

by Jan Hendrik Fleury, on Apr 1, 2022 12:16:09 PM

Data is taking a predominant role in the way we do business today. Everybody is trying to jump on the data-driven wagon. The reason for this general agreement being data …

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Topics:Customer Data PlatformCDP architectureDatamodeldata

by Jan Hendrik Fleury, on Feb 4, 2022 10:13:48 AM

Most companies are in various stages of digital transformation. One aspect of this larger enterprise-wide transformation is often a focus on the customer, particularly on improving the customer experience through …

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Topics:Customer Data PlatformGoogle Cloud PlatformCDP architecture designGCPCDP architecture
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