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News / Audience Engine

Segmenting and activating audiences using AI in a Customer Data Platform

by Jan Hendrik Fleury, on Jan 11, 2022 8:47:34 PM

Segmenting and activating audiences using AI in a Customer Data Platform

The changes in the technical and regulatory environment around collecting and processing personal data are impacting the ability of companies to precisely target and measure their audiences. Brands have to …

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Topics:Marketing AnalyticsGoogle Cloud Platformdata strategyAutomation of AudiencesAIAudience EngineAudience Segmentation
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